Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

Challenge strategy-speak, banish management hyperbole and discard the worst myths and misconceptions in business today replacing them with tried-and-tested truths that will make your company more successful.

Modern working culture has become defined by burnout and fatigue. But there is an alternative: build your Momentum and rediscover the joy of leading a rewarding and satisfying career.

Disruptive innovation and digital transformation are reshaping today’s business landscape. But with the right partners, these challenges become powerful opportunities. Collaborate to Innovate is a hands-on guide for established organizations seeking to innovate faster through start-up collaboration. Packed with proven frameworks, real-world case studies, actionable tools, and ready-to-use methods, this playbook demystifies the complexities of startup partnerships and provides a clear ro...

You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That’s where this book comes in.

“Make Products That Matter” helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product...

Most businesses don’t take qualitative research seriously. They see it as soft, vague—too uncertain to drive business strategy.

That’s why so many researchers see their insights ignored and struggle to gain buy-in.

Design Research Mastery changes the game. Sara Fortier teaches you how to transform research into a strategic catalyst—winning over skeptics and inspiring innovative products and services. Through a step-by-step approach, readers will master the planning, execution, and co...

The Growth Paradox describes the phenomenon of growing pains. When a business grows rapidly, it tends to slow itself down. How can this be prevented? Is there anything that can be done about it? Absolutely, and this book helps you with that! In eleven chapters, it explains in clear language what the most common growing pains are and how to address them. Assumptions are debunked, myths are busted, problems are explained, and solutions are provided. Every company has the potential to become a g...

De broodnodige digitale transformatie die organisaties en bedrijven moeten maken, zorgt voor spanning en onzekerheid bij velen. Meer dan de nieuwste technologieën vinden en toepassen, is het immers zaak om interne processen te stroomlijnen en de organisatie aan te passen aan nieuwe manieren van werken. Het succes hangt grotendeels af van de bereidheid van alle werknemers om mee te stappen in dit proces en dus in welke mate organisaties erin slagen om de mindset en de cultuur binnen het bedri...

This book is for anyone looking to prepare a wide range of delicious, healthy, and nutritious dishes! These recipes were passed down through several generations and will hopefully, continue to pass through future ones. There are a variety of delicious recipes that will make your mouth water and have you returning for more. The recipes in this book will consist of meats, casseroles, vegetables, desserts, bread and much more. Enjoy!!