'The Good, The Bad, and The Emoji: Mastering the Art of Review Data', delves into the fast-paced, interconnected world of online reviews. Discover the power of customer feedback as it shapes consumer behavior, builds trust, and determines product success. Navigate the complex landscape of customer feedback with a comprehensive guide to then sources, analysis, and applications of review data. A must-read for any marketer aiming to master the digital age.

Market sentiments play an essential rol...

This book focuses on the practical relevance of research. It describes in a clear and factual way what research implies. It goes through the five phases in the cycle of designing, performing, analysing and reporting applied research.

The first phase comprises a problem analysis in which the problem definition is formulated. Here, the objective and the central question of the study are determined in consultation with the organisation involved (the client).

The second phase involves studying in...

Smart Cities are the next big thing in the rapidly evolving world of technology, offering vast benefits beyond its realm. This inclusive guide, aimed at a diverse audience, provides insights into Smart Cities - their design, development, and how they can benefit everyone. By embracing technology and innovation, Smart Cities can create a smarter, more sustainable, and more equitable future for all. The book inspires and encourages readers to explore Smart Cities and their endless possibilities...

Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area. The concise chapters cover the essential concepts, ideas and formulas to be mastered within the hospitality industry including income statements, balance sheets, pricing and budg...

This book is unique in the sense that it takes a fresh look at this topic, is based on experience and includes interviews from over 70+ industry leaders. In short, this book is written by executives, exclusively for executives, and explains where to start.

Matching the speed of change in modern business, this book takes readers on a 2-year journey in building a project management office (PMO) for today and tomorrow.

This has served as a giant wake-up call that healthcare has shifted. And finally, there is more emphasis today than before on the concept of patient and clinician experience. Perhaps hastened by the pandemic, the race is on for innovations that will help address clinician burnout while better engaging patients and families.

Play the risk game to your advantage by learning from successful business leaders, entrepreneurs and individuals who took a risk, and won.

Discover the rivalries, conflicts and success stories from the fascinating world of fintech, from cryptocurrencies and NFTs to the rise of digital banking.