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Marketing (18)
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Co-design Canvas
A proven design tool for societal impact
2023 || Paperback || Wina Smeenk || BIS Publishers
Societal challenges are urgent and affect everyone, including politicians, citizens, government officials, business professionals, NGOs, designers and researchers. Understanding and addressing these challenges is difficult because no single stakeholder or organisation is solely responsible. Everything is interconnected and constantly changing, resulting in challenges being neglected and stakeholders being unable or unwilling to make important decisions.
The Co-Design Canvas is a practical and...
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Customer Relationship Management
A Global Approach
2023 || Paperback || Samit Chakravorti || SAGE
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
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The New Creatives
How AI changes the face of the creative industry
2023 || Paperback || Seema Sharma || BIS Publishers
How AI changes the face of the creative industry
Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry.
The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world's largest independent communication agencies, believes th...
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Trendsurfing (Engelse versie)
Innovating on Waves of Change
2023 || Paperback || Bert Van Thilborgh || Pelckmans || met inkijkexemplaar
In TRENDSURFING, trendwatcher Bert Van Thilborgh guides you through the processes of change in our rapidly evolving, highly volatile and deceptively ambiguous world. In this methodological book, the author clarifies the techniques of trend analysis and positions them in a structural model. In addition, the book offers numerous tips and tricks that will help readers surf the waves of innovation, identify emerging trends and respond to them effectively.
Bert observes, quantifies, explains and i...
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Self-Marketing Tips
2023 || Paperback || Marleen Verkerk || Marleen Verkerk
Marketing yourself can be a challenging task, but it’s essential if you want to stand out in today’s competitive world. Marketing yourself is an ongoing process. It takes time, effort, and persistence, but the rewards can be significant. By following the tips in this book, you can build a strong personal brand and position yourself for success.
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The SAGE Handbook of Marketing Theory
2023 || Paperback || Maclaran || SAGE
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
Principles of Marketing for a Digital Age / 2nd edition
2023 || Paperback || Tracy L. Tuten || SAGE
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
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Brand design and graphic identity
Bridging the gap between business and creativity
2023 || Paperback || Thomas van Ryckeghem e.a. || Pelckmans || met inkijkexemplaar
Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to advise or manage designers? Or would you like to start as a designer yourself? This book aims to bridge the gap between business and creativity in visual communication.
To eliminate the noise in visual communication as much as possible, we provide managers and graphic designers a common language to communicat...