This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...

A crucial read.' Marshall Goldsmith'A must-read.' Marcus BuckinghamChange and innovation are the cornerstones of dynamic and modern business. Or so we are told. Whether it’s a merger or re-org; a new process, policy, or IT “solution”; or reconfiguring the office layout, change has become the ultimate easy button for leaders, who pursue it with abandon and thereby unleash an endless torrent of disruption on employees.

The result is life in the blender: a perpetual state of upheaval, unce...

How do you stay relevant in a world of constant change—driven by aging populations, shifting regulations, and rapid tech evolution?  Create the WOW! is your step-by-step guide to building a sustainable business model that drives both financial growth and positive impact.

This practical book helps innovators, entrepreneurs, and teams spot opportunities where social, ecological, and economic progress go hand in hand. Learn how to work smarter with AI, design customer-centered ...

There are many reasons why things go wrong in the way teams work together. With this book you learn to what degree certain factors can influence the way your team operates. The starting point for a lot of the questions and assignments is always your team. You will be confronted with questions such as ‘How does that work in my team? What do I want to improve? and How can I go about that?’. The book closes with a procedure that your team can use for setting up a work programme for ‘team impr...

Another two-hour brainstorm with your team, and you are left feeling drained: nothing really useful came out of it. It feels like a waste of time. Why is it that so many meetings are not effective? We need to start working with a type of leadership that empowers from the bottom up instead of top-down: facilitation. In Captains of Leadership you will learn the secrets of facilitative leadership, which will allow you to bring co-creation to another level. No more wasting time during team meetin...

The last year and a half has been a rollercoaster ride. The corona crisis turned daily life and our manner of working on its head. It was a difficult time, but one that also brought with it opportunities. The speed with which society has changed over the recent period is a sign of things still to come. We have to learn to live in an increasingly efficient era, which means we keep getting busier and busier. To ride the wave of change, youʼll have to work smarter, not harder—otherwise you mi...

Is it a coincidence that recent leaders have African roots? Charismatic people like Nelson Mandela, Kofi Annan, Desmond Tutu, Paul Kagame and Barack Obama have been praised for their knowledge, vision, skills, unifying abilityand their thoroughness. These are leaders who focus on vision, courage, passion and compassion. They are builders, peace makers and campaigners for equal rights. A substantial part of this leadership style is the African philosophy of Ubuntu. Ubuntu means simply ‘I exi...

Executives, Execution, and Empowerment!

It is said that actions speak louder than words. Theory has its place, but experience serves invaluable. With experience, you actually learn, iterate, strategize, and improve.

Therefore, it's through strategy and execution together that you gain clarity, solidify priorities, create engagement, achieve quantifiable results, and move one step closer to realizing your vision.

This practical handbook provides daily benefits that far exceed the initial strat...

Management Pragmatics reflects over 40 years of experience and findings from leadership, management, sales, engineering and service in Dutch, Italian, American and Japanese companies delivering automation solutions to many and major international customers.