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Economie en bedrijf algemeen (333)
dinsdag verzonden
The Light Eaters
How the New Science of Plant Intelligence Expands Our View of Life on Earth
2025 || Paperback || Zoe Schlanger || HarperCollins Publishers
“teeming with fascinating and enlightening insights” Observer A narrative investigation into the new science of plant intelligence and sentience, from National Association of Science Writers Award winner and Livingston Award finalist Zoe Schlanger.
Artificial Intelligence for Business
2025 || Paperback || Doug Rose || Pearson Education (US)
Causality and Objectivity in Macroeconomics
2025 || Paperback || Tobias Henschen || Taylor & Francis Ltd
The book argues that contemporary macroeconomists cannot provide any conclusive evidence in support of causal hypotheses, and that macroeconomic policy analysis doesn’t qualify as scientifically objective in any of the traditional meanings.
morgen verzonden
The Right Place
How National Competitiveness Makes or Breaks Companies
2025 || Paperback || Arturo Bris || Taylor & Francis Group Limited
The Right Place explains why firms succeed in one country and fail in another, irrespective of their inner drivers, and suggests potential initiatives that governments can take to help the private sector create jobs and, consequently, make their countries more prosperous.
Auditing Transformation
Regulation, Digitalisation and Sustainability
2025 || Paperback || Jan Marton e.a. || Taylor & Francis Ltd
The book identifies drivers of transformation of auditing, including regulation, digitalisation, sustainability, and individual auditor characteristics, and discusses how the drivers affect auditing.
The European Digital Economy
Drivers of Digital Transition and Economic Recovery
2025 || Paperback || Judyta Lubacha e.a. || Taylor & Francis Ltd
The purpose of this book is to analyse the effectiveness of digital technologies as well as the fundamental factors that contribute to technological progress in the long run. It also examines structural and qualitative shifts in economies and societies.
The Psychology of Advertising / 4th Edition
2025 || Paperback || Bob M. Fennis e.a. || Taylor & Francis
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
Shareholders, Strategy and Value Creation
The Case of the IT Sector
2025 || Paperback || Wojciech Muras e.a. || Taylor & Francis Ltd
The book presents a multi-dimensional analysis of shareholders’ impact on company value creation. The authors chose the IT sector as the area of study as it is one in which modern technologies are essential.
Contemporary Selling / 7th Edition
Building Relationships, Creating Value
2025 || Paperback || Mark W. Johnston e.a. || Taylor & Francis
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.
Digitization, Trust and SMEs
2025 || Paperback || Anna (Jagiellonian University Wziatek-Stasko e.a. || Taylor & Francis Ltd
This book exposes two inspiring research categories: digitization and trust. This volume will be of interest to researchers, academics, practitioners, and advanced students in the fields of management of technology and innovation, organizational studies, and leadership.