Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world.

Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing lik...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing.

Familiarizes students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing ...

Now in its ninth edition, Financial Management for Decision Makers provides students with a unique focus on the practical application of financial management and its role in decision making. Covering topics such as financial planning, making capital investment decisions, and financing a small business, it provides an ideal introduction to the world of financial management. New to this edition:* A new chapter on international aspects of financial management, which explores the benefits and pro...

For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

What Do We Know and What Should We Do About The Future of Work? is part of a new book series offering short, up-to-date overviews of key issues often misrepresented or simplified in the mainstream media.

In today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient.

In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges ...

Starten is een hele klus, samen of alleen. Gelukkig kun je leren van heel veel voorgangers die succesvol werden met een eigen bedrijf. De fouten die zij maakten kun je overslaan. Je eigen fouten komen vanzelf... ook leerzaam. Werk dat idee over een eigen bedrijf uit. Wat betekent je idee, wat doe je over een half jaar en wat verdien je dan? Kortom, is je besluit om te gaan ondernemen goed en is je bedrijfsidee goed? Om de juiste beslissingen te nemen is natuurlijk de nodige kennis nodig. Met ...

Economische groei: voor sommigen een fetisj, voor anderen de oorzaak van alle ellende op de wereld. Maar in plaats van te groeien, blijven we vandaag ter plaatse trappelen. In plaats van welvaart te brengen voor iedereen, branden we onszelf en de planeet op. Meyrem Almaci gaat op zoek naar een andere manier om onze economie te doen draaien. Een economie die bijdraagt aan het dagelijkse geluk van mensen, zonder de planeet te ontwrichten. Creativiteit, innovatie en welvaart kunnen perfect samen...

Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...