With new material on literature reviews, case study research, action research and writing up research, the Fourth Edition continues to successfully adopt a practical approach, while still emphasizing the importance of the role of theory.

With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality such as this one is essential.

An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

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This book provides a wide-ranging guide to the complex, multidisciplinary area of coaching, exploring coaching theories and approaches, genres and settings, and professional issues.

This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.

Grasp the fundamentals of Human Resource Management with this engaging and accessible text, ideal for undergraduate and postgraduate students.

Covering the fundamentals of organizational behaviour, as well critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations has been updated to include:• A new chapter on Managing Diversity and Inclusion written by Martyna Sliwa, Professor of Business Ethics and Organisation Studies at Durham University Business School. • A new chapter on Managing Motivation—what drives individuals and teams to excel. • New and revamped ca...

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

With a new chapter on visual storytelling and expanded coverage of digital and social media platforms, the third edition of this bestselling text explains the principles and techniques required to become a successful - and valued - journalist.