A Very Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship offers a theory-driven, reflective, and critical take on Entrepreneurship in an accessible and conversational style for students and researchers.

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

The ability to think entrepreneurially has become essential today. This new, unique and engaging textbook guides all students in their learning and application of an entrepreneurial mindset to ensure that they are ready to generate ideas, solve problems and contribute towards a better world.

Announcing the Third Edition of the Bestseller - unrivalled both in its contemporary relevance to research methodology, and in its coverage of the interplay between the philosophy of science, methodology and business.

Compensation: A Balanced Approach covers compensation systems and practices through theory and application. Each chapter looks at compensation from both the employer and employee perspective, giving students a more holistic understanding of the role total rewards play in an organization.

This affordable and accessible introduction to knowledge management offers a critical look at the history, nature and future of the field, providing essential reading for those questioning contemporary management practices.

A hands-on, practical toolkit for students, this is a complete guide to the practice of sports journalism across all platforms.

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

Reflecting the global nature of the workplace with its use of real-world examples, this is a critical introduction to the world of HRM that goes beyond a prescriptive, how-to approach to prepares you for your HR career.