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Economie en bedrijf algemeen (1602)
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition (e-book)
Building, Measuring, and Managing Brand Equity
2020 || E-book via Bookshelf || Kevin Keller e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identi...
Foundations of Finance / 10th Global Edition
The Logic and Practice of Financial Management
2021 || Paperback || Arthur Keown e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses.
The five key principles for the foundations of financeFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are...
Marketing Communications (e-book)
A European Perspective
2023 || E-book via Bookshelf || Patrick De Pelsmacker e.a. || Pearson
Principles of Managerial Finance, Global Edition (e-book)
2022 || E-book via Bookshelf || Chad J. Zutter e.a. || Pearson
For introductory courses in managerial finance. Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System - a hallmark feature of Principles of Managerial Finance - weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 16th Edition concentrates on the material students need to know in order to make effective financial decisions in an increasingl...
maandag verzonden
Marketing Management / 16th edition
2021 || Paperback || Philip Kotler e.a. || Pearson
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...
maandag verzonden
FT Guide to Business Start Up 2021-2023
2025 || Paperback || Sara Williams || Pearson
Whether you're about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of
The Financial Times Guide to Business Start Up
on your shelf. Regularly updated, this edition covers all the latest legal and financial changes you need to be aware of following the Budget.
- Everything you need to know to start up and run your business
- Comply with the most up-to-date financial, tax and legal requirements
- ...
Marketing: An Introduction / 15th Global Edition (e-book)
2022 || E-book via Bookshelf || Gary Armstrong e.a. || Pearson
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...
International Financial Reporting / 8th Edition
2025 || Paperback || Alan Melville || Pearson
A focused, user-friendly introduction to international financial reporting International Financial Reporting, 8th edition by Melville employs a practical, applied approach in exploring and explaining the key financial standards. With more than 140 countries in the world now using international financial reporting standards (IFRS (R) Standards), knowledge of the standards issued by the International Accounting Standards Board (IASB (R)) is vital to your success in financial accounting. Offerin...
The Rules of People:
A personal code for getting the best from everyone
2022 || Paperback || Richard Templar || Pearson
Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.
Macroeconomics / 11th Edition
2023 || Paperback || Andrew Abel e.a. || Pearson
