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Economie en bedrijf algemeen (1362)
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Controversies in Contemporary Advertising
2013 || Paperback || Kim B. Sheehan || SAGE
A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.
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A Very Short, Fairly Interesting and Reasonably Cheap Book About Employment Relations
2021 || Paperback || Tony Dundon e.a. || SAGE
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
HBR's 10 Must Reads on Managing Yourself
with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen
2011 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
The path to your professional success starts with a critical look in the mirror. If you read nothing else on managing yourself, read these 10 articles (plus the bonus article "How Will You Measure Your Life?" by Clayton M. Christensen).
We've combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself. HBR's 10 Must Reads on Managing Yourself will inspire you to: Stay engaged throughout your 50+-year work life Tap into your deepe...
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Cold Calling Techniques (That Really Work!)
2025 || Paperback || Stephan Schiffman || Simon & Schuster Nederland B.V.
Turn leads into prospects, Learn more about the client's needs, Convey the ability to meet the client's demands, Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time!
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Algospeak
How Social Media Is Transforming the Future of Language
2025 || Paperback || Adam Aleksic || Random House LLC US
International Financial Reporting and Analysis / 9th Edition
2023 || Paperback || Martin Hoogendoorn e.a. || Cengage Learning
For over twenty-five years, the authors of International Financial Reporting and Analysis have provided comprehensive insight into the intricacies of financial reporting. This ninth edition has been updated throughout with an increased focus on ethics, sustainability and corporate governance. Timely real-world illustrations and activities give students a truly international perspective to successfully interpret and use IFRS Standards in business.
This title is available with MindTap, a flexib...
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50 genetics ideas you really need to know
2025 || Paperback || Mark Henderson || Quercus
A fascinating and accessible introduction to the key ideas of genetics.
Digital Marketing
Strategy, Planning & Disruption
2025 || Paperback || Annmarie Hanlon || SAGE
Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.
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Diversity, Equity and Inclusion for Business & Management
2025 || Paperback || Sally Everett e.a. || SAGE
The first discipline-focused DEI text for Business & Management students; a comprehensive and accessible guide to the key ideas, critical concerns and future horizons for diversity, equity, and inclusion in business and management.
Advertising and Promotion
2021 || Paperback || Chris Hackley e.a. || SAGE
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.
