What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: 'It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and a

With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.

A savvy and practical guide to help you stand out at work and in your career.

An award-winning economic journalist on why the US dollar is positioned to maintain global primacy—and what that means for America and the world

From the author of The Shifts and the Shocks, and one of the most influential writers on economics, a reckoning with how and why the relationship between democracy and capitalism is coming undone

We are living in an age when economic failings have shaken faith in global capitalism. Political failings have undermined trust in liberal democracy and in the very notion of truth. The ties that ought to bind open markets to free and fair elections are being strained and rejected, even in democracy'...

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platf...

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room and memo...