Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.

In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People).

The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, bus...

The book will analyze the psychological tactics that the world’s most impressive brands use to power their marketing success.

THE TIMES BEST SCIENCE BOOK OF 2024

GUARDIAN BEST IDEAS BOOKS OF 2024

From one of the world's great science writers, a book that explores the deepest principles of evolutionary history.

In this groundbreaking new approach to the evolution of all life, Richard Dawkins shows how the body, behaviour, and genes of every living creature can be read as a book - an archive of the worlds of its ancestors. A perfectly camouflaged desert lizard has a desiccated landscape of s...

A radical reappraisal of the nature and activities of business - what it is for and how it works

Most brand teams have built up huge data sets over the past years. Yet, many marketers don’t seem to know very well what to do with all those data.

In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers.

Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success:

How to define your High-Value Customer...

Over the past decade, the proposal for a Universal and Unconditional Basic Income (UBI) has become a serious alternative in policy-making circles. UBI promises replace the complex welfare bureaucracy with a single benefit – abandoning targets (such as the unemployed) and activation instruments (such as job-search requirements). This disarmingly simple idea has inspired policy experiments in many countries, the Netherlands among them. I show how UBI became a credible policy alternative in th...