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Economie en bedrijf algemeen (1641)
morgen verzonden
Strategic Social Marketing
For Behaviour and Social Change
2021 || Paperback || Jeff French e.a. || SAGE
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
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A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
2021 || Paperback || A J Earley || SAGE
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.
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Cross-Cultural Management
A Contemporary Approach
2023 || Paperback || Jasmin Mahadevan || SAGE
An essential textbook on Contemporary Cross-Cultural Management covering theory, practice and skills.
morgen verzonden
What Do We Know and What Should We Do About the Future of Work?
2019 || Paperback || Melanie Simms || SAGE
What Do We Know and What Should We Do About The Future of Work? is part of a new book series offering short, up-to-date overviews of key issues often misrepresented or simplified in the mainstream media.
morgen verzonden
Sustainable Marketing
A Holistic Approach
2021 || Paperback || Mark Peterson || SAGE
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
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International and Comparative Employment Relations
Global Crises and Institutional Responses
2021 || Paperback || Greg J Bamber e.a. || SAGE
International and Comparative Employment Relations text is the Employment Relations text for any lecturer taking a comparative approach, and this seventh edition has been thoroughly updated with new examples and discussion questions to engage students and encourage critical thinking.
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Reeds 21st Century Ship Management
2014 || Paperback || Captain John W Dickie || Bloomsbury Publishing
Ship management has constantly had to evolve to take into account the advancements in technology as well as the demands of the shipping industry. Having internet access and email on board ship has meant that the ship manager has to possess certain sets of skills to function effectively in the post, including computer literacy. The emergence of large multi-national ship management companies has also changed how business is conducted and this is turn means that the ship manager and tiers of man...
Business Research Methods / 3rd edition
2024 || Paperback || Christina Quinlan e.a. || Cengage Learning
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
Organization Development & Change / 2nd edition
2025 || Paperback || Thomas (University of Southern California) Cummings e.a. || Cengage Learning EMEA
Uncharted
How to Map the Future
2024 || Paperback || Margaret Heffernan || Simon & Schuster
'An urgent read … Karl Popper for the 21st century' Robert Phillips, former CEO, Edelman EMEA and author of Trust me, PR is Dead 'Heffernan is ... a deft storyteller. Uncharted is ... wise and appealingly human' Tim Harford, Financial TimesHow can we think about the future? What do we need to do – and who do we need to be? In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organisations who aren’t daunted by uncertai...
