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Economie en bedrijf algemeen (1599)
Understanding Organizational Culture
2012 || Paperback || Mats Alvesson || SAGE
With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...
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Marketing Communications Management
Analysis, Planning, Implementation
2014 || Paperback || Paul Copley || SAGE
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
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Unleashing the Power of European Innovation
How Government, Industry and Science Share Knowledge to Overcome Global Challenges
2024 || Paperback || Fred Bakker || Taylor & Francis Ltd
The world's industrial and economic principles are shifting. Three major transitions are underway: towards the use of alternative energy sources, towards carbon-neutral and sustainable production, and towards digitalized manufacture and distribution. This book explores how these transitions are taking place in Europe.
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The Bezos Blueprint
Communication Secrets that Power Amazon's Success
2023 || Paperback || Carmine Gallo || Veltman Distributie Import Books
The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like TED.
Organizational Communication
A Critical Introduction
2025 || Paperback || Dennis K. Mumby e.a. || SAGE
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Corporate Integrity and Accountability
2020 || Paperback || George G. Brenkert || SAGE
In the wake of recent business scandals, such as Enron, public confidence in corporate integrity has been badly shaken. This text looks at the causes of concern and how business might respond, covering topics that include financial reporting, executive compensation, globalisation and business ethics.
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Understanding Management Research
An Introduction to Epistemology
2021 || Paperback || Phil Johnson e.a. || SAGE
An invaluable introduction for all students and researchers of management confronting a new research project. Understanding Management Research provides an overview of the principal epistemological debates in social science and how these lead to and are expressed in different ways of conceiving and undertaking organizational research.
Leading in a Culture of Change Personal Action Guide and Workbook / 1st edition
2021 || Paperback || Michael Fullan || Wiley
In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.
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Myths of Marketing
Banish the Misconceptions and Become a Great Marketer
2024 || Paperback || Grant Leboff || Kogan Page
Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
Business Research Projects
A solution-oriented approach
2006 || Paperback || Jimme Keizer e.a. || Taylor & Francis
Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....
