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Economie en bedrijf algemeen (1629)

43,99
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Brand Positioning

Connecting Marketing Strategy and Communications

2020 || Paperback || Erik Kostelijk e.a. || Taylor & Francis

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...

81,95
Levertijd: 5 werkdagen
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Economics of the Public Sector

2024 || Paperback || Joseph E. (Columbia University) Stiglitz e.a. || WW Norton & Co

The long awaited revision of a classic text by an expert author team.

27,99
Levertijd: 3 werkdagen
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Strategy Safari / 2nd Edition

The complete guide through the wilds of strategic management

2023 || Paperback || Henry Mintzberg e.a. || Pearson

"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.

The world of strategy can seem to be an impenetrable jun...

17,99
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Why Machines Learn

The Elegant Math Behind Modern AI

2025 || Paperback || Anil Ananthaswamy || Random House

53,99
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Corporate Share Buybacks

Impact on Equity Incentive Pay and Shareholder Value

2025 || Paperback || Gilbert Amahoro Ndayisaba e.a. || Taylor & Francis Ltd

Integrates elements from agency theory and signaling theory and draws upon recent changes in the Australia payout policy and incentives pay for risk-averse employees to explain the paradox of the popularity of on-market stock buyback activities in a market environment characterized by reasonably high share prices.

49,99
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Sustainable Business / 3th Edition

Key Issues

2023 || Paperback || Helen (University of Amsterdam Kopnina e.a. || Taylor & Francis

Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics.

87,95
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Sales Management / 11th Edition

Analysis and Decision Making

2024 || Paperback || Thomas N. Ingram e.a. || Taylor & Francis

This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.

50,69
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Digital Technologies for Sustainable Futures

Promises and Pitfalls

2025 || Paperback || Chiara Certoma e.a. || Taylor & Francis Group Limited

This book critically examines the interplay between digitalization and sustainability. It will prove valuable for students, researchers, and practitioners across various fields, including Geography, Urban Studies, Sustainability Studies, Environmental Media Studies, Critical AI Studies, Innovation Studies, and the Digital Humanities.

44,49
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Managing Healthcare Projects Using DSDM and Agile Project Management

A Comprehensive Guide for Professionals

2024 || Paperback || Oswin Kakumanu || Taylor & Francis Ltd

Managing Healthcare Projects Using DSDM and Agile Project Management: A Comprehensive Guide for Professionals provides a comprehensive guide to implementing agile project management in healthcare.

44,19
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The Craft of the Secure Base Coach

Enabling Transition

2025 || Paperback || Jakob (International leadership coach and trainer van Wielink e.a. || Taylor & Francis Group Limited

Within The Craft of the Secure Base Coach, the authors take a new and combined approach to the professions of coaching and counselling to provide a guide for professionals wanting to better assist individuals and teams in periods of transition.