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Economie en bedrijf algemeen (1624)
Understanding Journalism
2020 || Paperback || Lynette Sheridan Burns e.a. || SAGE
With a new chapter on visual storytelling and expanded coverage of digital and social media platforms, the third edition of this bestselling text explains the principles and techniques required to become a successful - and valued - journalist.
Global Entrepreneurship & Innovation
2023 || Paperback || Sarika Pruthi e.a. || SAGE
A new textbook on entrepreneurship and innovation which has a global focus.
English for International Tourism New Edition Upper Intermediate Coursebook (with DVD-ROM)
2013 || Paperback || Peter Strutt e.a. || Pearson
The series builds learner confidence in the professional skills needed for the tourist industry whilst developing their language awareness. Students practise these skills in realistic Case Studies that reflect topical tourism issues. The DVD-ROM accompanying the Coursebook includes travel DVDs with accompanying worksheets.
English for International Tourism is recommended preparation for the LCCI English for tourism exams www.lcci.org.uk.
Contagious
Why Things Catch On
2025 || Paperback || Jonah Berger || Simon & Schuster Nederland B.V.
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Fish!
A remarkable way to boost morale and improve results
2024 || Paperback || Stephen C. Lundin e.a. || Hodder & Stoughton
A revised and re-energized edition of the internationally bestselling parable that will help you love the work you do - even if you can't always do work that you love. With foreword by Ken Blanchard.
Marketing Research
A Managerial Approach
2023 || Paperback || Al Marshall || SAGE
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.
Nice Girls Don't Get The Corner Office
Unconscious Mistakes Women Make That Sabotage Their Careers
2024 || Paperback || Lois P. Frankel || Little, Brown & Company
The New York Times bestseller, which has become a must-have for women in business, is now revised and updated in celebration of its 10th anniversary.
The Brilliant Abyss
True Tales of Exploring the Deep Sea, Discovering Hidden Life and Selling the Seabed
2024 || Paperback || Helen Scales || Bloomsbury Publishing
The deep sea is the last, vast wilderness on the planet. This is the story of how we imagine, explore and exploit it.
For centuries, myth-makers and storytellers have concocted imaginary monsters of the deep, and now scientists are looking there to find bizarre, unknown species, chemicals to make new medicines, and to gain a greater understanding of how this world of ours works. With an average depth of 12,000 feet and chasms that plunge much deeper, it forms a frontier for new discoveries.
...
On the Future of Species
Authoring Life by Means of Artificial Biological Intelligence
2026 || Paperback || Adrian Woolfson || Bloomsbury Publishing (UK)
A ground-breaking exploration of the emerging field of genome writing and its profound implications for healthcare, the environment and the global economy
Services Marketing / 4th edition
Integrating Customer Focus Across the Firm
2020 || Paperback || Alan Wilson e.a. || McGraw-Hill
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...
