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Economie en bedrijf algemeen (1605)
Arts Management / 2nd edition
2009 || Paperback || Derrick Chong || Taylor & Francis
The second edition of Arts Management has been thoroughly revised to provide an updated, comprehensive overview of this fast-changing subject. Arts managers and students alike are offered a lively, sophisticated insight into the artistic, managerial and social responsibilities necessary for those working in the field. With new cases studies and several new chapters, Derrick Chong takes an interdisciplinary approach in examining some of the main impulses informing discussions on the management...
Marketing Communications
A Brand Narrative Approach
2021 || Paperback || Micael Dahlen e.a. || Wiley
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
morgen verzonden
Is Capitalism Working?
A primer for the 21st century
2024 || Paperback || Jacob Field || Van Ditmar Boeken B.V.
One of four titles in Thames & Hudson’s innovative new ‘Big Idea’ series, this incisive discussion of capitalism breaks down the key concepts and theories at the heart of this contentious topic.
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The Everything Store: Jeff Bezos and the Age of Amazon
2024 || Paperback || Brad Stone || Van Ditmar Boeken B.V.
**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award** 'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism .
morgen verzonden
The Personal MBA
A World-Class Business Education in a Single Volume
2024 || Paperback || Josh Kaufman || Penguin
From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.
Mastering the Supply Chain
Principles, Practice and Real-Life Applications
2019 || Paperback || Ed Weenk || Kogan Page
Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation.
Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand t...
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Burn After Writing (Celestial)
2024 || Paperback || Sharon Jones || Penguin Publishing Group
The national bestseller.
Write. Burn. Repeat. Now with new covers to match whatever mood you're in.
"This book has made me laugh and cry, filled me with joy, and inspired me."
-TikTok user camrynbanks
Instagram, WhatsApp, Snapchat, TikTok, VSCO, YouTube…the world has not only become one giant feed, but also one giant confessional. Burn After Writing allows you to spend less time scrolling and more time self-reflecting. Through incisive questio...
morgen verzonden
Post Corona
From Crisis to Opportunity
2024 || Paperback || Scott Galloway || Transworld Publishers Ltd
Research Methods for Leisure and Tourism
2017 || Paperback || A. Veal || Pearson
Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key featuresCoverage of both qualitative and quantitative research methods, ensuring a balanced approa...
Human Resource Management / 8th edition
A Contemporary Approach
2017 || Paperback || Julie Beardwell e.a. || Pearson
This highly engaging, bestselling textbook, now in its eighth edition offers a comprehensive examination of contemporary human resource management issues and debates. Aimed at undergraduate, postgraduate and MBA students, this title provides an authoritative source for students of CIPD Advanced qualifications.