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Economie en bedrijf algemeen (1583)
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Marketing Communications / 7th edition
A European Perspective
2021 || Paperback || Patrick De Pelsmacker e.a. || Pearson || ook als eBook
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...
Statistics for Managers Using Microsoft Excel / 9th Global Edition
2020 || Paperback || David Levine e.a. || Pearson || ook als eBook
For one-semester courses in Introduction to Business Statistics. The gold standard in learning Microsoft Excelfor business statistics Statistics for Managers Using Microsoft (R) Excel (R), 9th Edition, Global Edition helps students develop the knowledge of Excel needed in future careers. The authors present statistics in the context of specific business fields, and now include a full chapter on business analytics.
Guided by principles set forth by ASA's Guidelines for Assessment and Instructi...
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Human Resource Management - International Student Edition
Functions, Applications, and Skill Development
2021 || Paperback || Robert N. Lussier e.a. || SAGE
Bestselling authors Robert N. Lussier and John R. Hendon explore the important strategic function HR plays in today's organization, helping the reader develop the skills they need to recruit, select, train, and develop talent.
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Discovering Leadership
Designing Your Success
2023 || Paperback || Anthony E. Middlebrooks e.a. || SAGE
Discovering Leadership: Designing Your Success, Second Edition provides a comprehensive practice-based introduction to leadership. The text guides students to design their leadership purposefully and mindfully as they develop their leadership knowledge, skills, and dispositions.
Global Strategy
A Market Creation Approach
2025 || Paperback || Sali Li e.a. || SAGE
Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.
Strategic Corporate Social Responsibility / 6th International Student Edition
Sustainable Value Creation
2022 || Paperback || David Chandler || SAGE
Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm's stakeholders' understanding that what they expect today ma...
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Problem Solving in Organizations / 3th edition
A Methodological Handbook for Business and Management Students
2018 || Paperback || Joan van Aken e.a. || Cambridge University Press || met inkijkexemplaar
An indispensable guide enabling business and management students to develop their professional competences in real organizational settings, this new and fully updated edition of Problem Solving in Organizations equips the reader with the necessary toolkit to apply the theory to practical business problems. By encouraging the reader to use the theory and showing them how to do so in a fuzzy, ambiguous and politically charged, real-life organizational context, this book offers a concise introdu...
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Strategic Market Management / 12th edition
2024 || Paperback || Aaker || Wiley
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets
In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...
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A Perfect Harmony
Music, Mathematics and Science
2025 || Paperback || David Darling || Oneworld Publications
A melodic odyssey through the interwoven worlds of music, physics and mathematics.
Simplified TRIZ
New Problem Solving Applications for Technical and Business Professionals, 3rd Edition
2021 || Paperback || Kalevi Rantanen e.a. || Taylor & Francis
The revised and updated third edition of Simplified TRIZ: New Problem Solving Applications for Technical and Business Professionals, 3rd Edition continues to demystify TRIZ (systematic innovation), the internationally acclaimed problem solving technique. It demonstrates how TRIZ can be used as a stand alone methodology or used to enhance Lean, Six Sigma, and other systems of organizational improvement. Simplified TRIZ 3rd Edition once again strikes the perfect balance between overly complex a...
