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Economie en bedrijf algemeen (1629)
Business in Action / 10th Global Edition
2023 || Paperback || Courtland Bovee e.a. || Pearson
Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world. From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business.
The 10th Edition has been thoroughly revised to r...
International Financial Reporting: A Practical Guide / 9th edition
2025 || Paperback || Alan Melville || Pearson
The trustworthy and practical financial reporting textbook International Financial Reporting by Alan Melville explores and explains the key international financial reporting standards (IFRS® Standards). Up-to-date and reader-friendly, with plenty of worked examples, it provides a thorough introduction to financial reporting.
Fashion Media
Past and Present
2018 || Paperback || Djurdja Bartlett e.a. || Bloomsbury Academic
The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field.
Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and ...
morgen verzonden
Experiential Marketing
Consumer Behavior, Customer Experience and The 7Es
2025 || Paperback || Wided (B&C Consulting Group) Batat || Taylor & Francis Group Limited
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Special Event Production: The Resources / 2nd edition
The resources
2015 || Paperback || Doug Matthews || Taylor & Francis
This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.
This new edition includes:New content on: new audio -visual technolo...
The Copywriter's Handbook (4th Edition)
A Step-By-Step Guide to Writing Copy that Sells
2020 || Paperback || Robert Bly || St Martin's Press
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.
morgen verzonden
Business Driven Technology
2017 || Paperback || Paige Baltzan || McGraw-Hill
Business Driven Technology 7e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course! Business Driven Technology 7e offers flexibility to customize according to your needs and the course and student needs by covering essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and the technology plug-ins. Plug-ins are fully developed modules of text that include student learning outcomes, case st...
Entrepreneurial Finance, Fourth Edition: Finance and Business Strategies for the Serious Entrepreneur
2024 || Paperback || Steven Rogers || McGraw-Hill Education
Business and Society: Stakeholders Ethics Public Policy ISE
2024 || Paperback || Anne Lawrence e.a. || McGraw-Hill Education
A First Look at Communication Theory ISE / 11th edition
2022 || Paperback || Em Griffin e.a. || McGraw-Hill
The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors' conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own live...
