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Economie en bedrijf algemeen (1629)

47,99
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Economics of Strategy / 7th edition

2017 || Paperback || David Besanko e.a. || Wiley

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands ...

24,45
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Design Thinking for Business Growth / 1st edition

How to Design and Scale Business Models and Business Ecosystems

2021 || Paperback || M Lewrick || Wiley

Reinvigorate your innovation approach with business ecosystems

In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.

Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, developmen...

63,69
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Experiential Marketing

Consumer Behavior, Customer Experience and The 7Es

2025 || Paperback || Wided (B&C Consulting Group) Batat || Taylor & Francis Group Limited

This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.

74,95
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Special Event Production: The Resources / 2nd edition

The resources

2015 || Paperback || Doug Matthews || Taylor & Francis

This must-have guide to special event production resources looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the resources and is an extensive reference guide to the technical details of a big event. It provides a thorough grounding on the specifications and performance of lighting and audio systems, visual presentation technology, special effects and temporary outdoor venues.

This new edition includes:New content on: new audio -visual technolo...

16,95
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The Copywriter's Handbook (4th Edition)

A Step-By-Step Guide to Writing Copy that Sells

2020 || Paperback || Robert Bly || St Martin's Press

The classic guide to copywriting, now in an entirely updated fourth edition



This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.


62,95
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Business Driven Technology

2017 || Paperback || Paige Baltzan || McGraw-Hill

Business Driven Technology 7e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course! Business Driven Technology 7e offers flexibility to customize according to your needs and the course and student needs by covering essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and the technology plug-ins. Plug-ins are fully developed modules of text that include student learning outcomes, case st...

110,00
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met 5% korting 104,50
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75,00
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met 5% korting 71,25
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Business and Society: Stakeholders Ethics Public Policy ISE

2024 || Paperback || Anne Lawrence e.a. || McGraw-Hill Education

69,95
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A First Look at Communication Theory ISE / 11th edition

2022 || Paperback || Em Griffin e.a. || McGraw-Hill

The 11th edition of A First Look at Communication Theory encourages students who are encountering the field for the first time to tackle theories without fear. The authors' conversational style and relevant examples keep complex theories within the grasp of first-time theory students. They introduce over 30 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own live...

65,95
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Applied Statistics in Business and Economics: 2024 Release ISE / 8th edition

2024 || Paperback || David Doane e.a. || McGraw-Hill Education