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Economie en bedrijf algemeen (1641)

48,95
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The Practical Guide to Corporate Social Responsibility

Do the Right Thing

2016 || Paperback || Stephen Asbury e.a. || Taylor & Francis

Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrating ethics and environmental and social values within the demands of a business world understandably concerned with making profit. First published in 2009 as `Do the Right Thing', The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a busines...

57,95
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ISE Strategic Management of Technological Innovation

2022 || Paperback || Melissa Schilling || McGraw-Hill

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...

58,00
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Coaching Understood

A Pragmatic Inquiry into the Coaching Process

2012 || Paperback || Elaine Cox || SAGE

As the only coaching text available to take this perspective, Coaching Understood does so by building an understanding of how all the basic elements present in the coaching interaction work and exposes the mystery underlying coaching's success as a personal and professional development intervention.

23,99
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Lifestyle Business Playbook

How to Have Fun, Freedom and Fulfilment With Your Own Business

2025 || Paperback || Daniel (Entrevo) Priestley || John Wiley & Sons Inc

Create and run a business focused on fun, freedom and flexibility In Lifestyle Business Playbook: How to Have Fun, Freedom and Fulfilment with Your Own Business, award-winning entrepreneur and author Daniel Priestley delivers a practical guide for building a lifestyle business. He explains how to structure your team, the technology you'll need to grow, the sorts of products you'll need to develop, and the markets you should target. Daniel walks you through key business phases and sets clear o...

44,95
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Artist Management for the Music Business

Manage Your Career in Music: Manage the Music Careers of Others

2022 || Paperback || Paul Allen || Taylor & Francis

Anyone managing an artists career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career. Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth.

The book is full of valuable practical insights. It includes interviews and case studies with examples ...

25,99
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Click Here

The Art and Science of Digital Marketing and Advertising

2025 || Paperback || Alex Schultz || Headline Publishing Group

110,95
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Management Fundamentals - International Student Edition

Concepts, Applications, and Skill Development

2021 || Paperback || Robert N. Lussier || SAGE

Packed with experiential exercises, self-assessments, and group activities, this book develops essential management skills students can use in their personal and professional lives.

24,95
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A Big Life in Advertising

2025 || Paperback || Mary Wells Lawrence || Simon & Schuster Nederland B.V.

One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.

12,95
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Tribes

We need you to lead us

2008 || Paperback || Seth Godin || Little, Brown Book Group

n this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good.

...

70,95
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Marketing / 3rd European edition

Real People, Real Decisions

2019 || Paperback || Michael Solomon e.a. || Pearson

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...