From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and w...

Reach New Heights with the Best AP® Economics Textbook

AP® Economics courses are challenging. Written specifically for AP® students and teachers by AP® Econ experts Margaret Ray and David Anderson, Krugman’s Economics for the AP® Course, 4th Edition provides all the support you need to reach the summit and to succeed on the exams. Meticulously revised to mirror the Course Framework, this textbook features 6 Macroeconomics units and 6 Microeconomics units, each organized to cover the to...

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.

Legendary trainer Grover uses his experience with the world's top athletes to drill down into the killer instinct that separates the good from the great, showing readers how to tap into the dark side of competitive intensity in order to win--regardless of the circumstance or cost.

This Handbook was the first APM Body of Knowledge Approved title for the Association for Project Management. Over the course of five editions, Gower Handbook of Project Management has become the definitive desk reference for project management practitioners. The Handbook gives an introduction to, and overview of, the essential knowledge required for managing projects.

The team of expert contributors, selected to introduce the reader to the knowledge and skills required to manage projects, inc...

This second edition handbook provides a retrospective and prospective overview of the state of knowledge on leadership as a multidisciplinary field, and utilises an innovative structure to create synergies between different leadership schools.

With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.

Hoe KPMG, Deloitte, Ernst & Youngen PricewaterhouseCoopers fraudes ‘niet zagen’ en$ 100 miljard ‘misten’, met fatale gevolgen.De financiële crisis sinds eind 2007 heeft geen einde kunnen maken aan dit macabere spel: het plunderen onder regie van accountants gaat door tot op de dag van vandaag.In dit boek staan 13 casestudies van boekhoudfraude in binnen- en buitenland, met het accent op de rol van de externe accountant. Waar de ‘big four’ in hun campagnes en op hun websites spreken van...

Vanaf 2005 dienen alle op een Europese effectenbeurs genoteerde ondernemingen te rapporteren volgens de fair value methode. De traditionele boekhoudkundige verslaggeving maakt daarmee plaats voor een methode waarbij ook de marktwaarde een rol speelt. Naar verwachting wordt deze rol in de toekomst alleen maar belangrijker.

Daarnaast wordt steeds meer gedacht in termen van (verwachte) kasstromen en risico dan in termen van winst. De combinatie van verwachte kasstromen en risico vertaalt zich in...