For undergraduate and graduate Accounting courses, as part of non-Accounting programmes. Simplified learning of real-world accounting problemsAccounting for Non-Accounting Students, 10th Edition, by Dyson & Franklin provides real-life understanding of accounting by introducing you to the purpose and key ideas of financial and management accounting whether you have had little or no previous knowledge of the subject. This textbook is renowned for its clear and non-technical explanations of e...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investiga...

This book has case studies so students can understand how and why information systems are essential in todays evolving business landscape. These cases studies highlight real-world companies, technologies, and issues that illuminate different topics. It aligns concepts with the latest trends, exploring how the rise different applications cloud/mobile computing affect information systems.

Stresses the importance of argumentation in everyday life Critical Thinking and Communication, 7/e, encourages students to develop skills in constructing and refuting arguments in contexts ranging from informal conversations to structured debates. The authors stress the importance of argumentation in everyday life while building student competence and critical awareness. Through exercises and examples, students learn to create arguments and develop, understand, and interpret extended cases...

Principes van marktonderzoek, 7e editie

Principes van marktonderzoek bevat alle aspecten van (online) marktonderzoek. Daarbij ligt de nadruk op de toepassing in de praktijk. Zonder te veel in te gaan op technische details, beschrijft het boek hoe je de gegevens kunt verwerken in SPSS. De software is in de tekst geïntegreerd en aangevuld met verduidelijkende afbeeldingen. De zevende editie is volledig geactualiseerd en bewerkt voor de Nederlandstalige markt.

Elk hoofdstuk beg...