Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today's big topics. This new edition features updated definitions of key terms in the fie...

Doing History bridges the gap between the way history is studied in school or as represented in the media and the way it is studied at university level. History as an academic discipline has dramatically changed in recent decades and has been enhanced by ideas from other disciplines, the influence of postmodernism and historians' incorporation of their own reflections into their work. Doing History presents the ideas and debates that shape how we 'do' history today, covering arguments about t...

The gold standard of texts on the history of the Arab-Israeli conflict

Palestine and the Arab-Israeli Conflict provides a comprehensive, balanced, and accessible narrative of a complex historical topic. The narrative is supported by more than 40 primary documents that highlight perspectives from all sides of the struggle. Throughout the book, the author examines how underlying issues, group motives, religious and cross-cultural clashes, diplomacy and imperialism, and the arrival of the modern...

How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of resp...

Economics is all around us. It influences our daily lives, our society, political decisions, environmentalconcerns and the future we leave for our children. The twelfth edition of Economics by David Begg andGianluigi Vernasca is a focused toolkit for studying economics.

It enables the reader to understand howeconomics underpins the world we live in, by presenting the economic theory in a clear and accessibleway and applying it to real world situations. This new edition has been revised and up...

En octobre 1974, Georges Perec s'est installé pendant trois jours consécutifs place Saint-Sulpice à Paris. À différents moments de la journée, il a noté ce qu'il voyait : les événements ordinaires de la rue, les gens, véhicules, animaux, nuages et le passage du temps. Des listes. Les faits insignifiants du quotidien. Rien, ou presque rien. Les mille petits détails inaperçus qui font la vie d'une grande cité – d'un quartier dans une grande cité. Les innombrables variations impe...

The phenomenon of bird migration has fascinated people from time immemorial. The arrivals and departures of different species marked the seasons, heralding spring and autumn, and providing a reliable calendar long before anything better became available. Migration is shown by many kinds of animals, including butterflies and other insects, mammals, marine turtles and fish, but in none is it as extensively developed as in birds.

The collective travel routes of birds span almost the entire globe...

Focusing on the phenomenon of terrorism in the age of ISIS/ISIL, Terrorism and Counterterrorism investigates this form of political violence in an international and American context and in light of new and historical trends. In this comprehensive and highly readable text, renowned expert Brigitte Nacos clearly defines terrorism's diverse causes, actors, and strategies; outlines anti- and counterterrorist responses; and highlights terrorism's relationship with the public and media. Terrorism a...

Western society has become estranged from the borders and social boundaries that have for centuries given meaning to human experience. This book argues that the controversy surrounding mass migration and physical borders runs in parallel and is closely connected to the debates surrounding the symbolic boundaries people need to guide on the issues of everyday life. Numerous commentators claim that borders have become irrelevant in the age of mass migration and globalisation.

Some go so far as ...

In this newly revised and updated 2nd edition of Voices of Early Modern Japan, Constantine Nomikos Vaporis offers an accessible collection of annotated historical documents of an extraordinary period in Japanese history, ranging from the unification of warring states under Tokugawa Ieyasu in the early seventeenth century to the overthrow of the shogunate just after the opening of Japan by the West in the mid- nineteenth century. Through close examination of primary sources from "The Great Pea...