Studieboeken (55)

65,05
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Strategic Brand Management / 5th Global Edition

Building, Measuring, and Managing Brand Equity

2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

76,95
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Management: An Introduction / 8th edition

Using practice and theory to develop skill

2019 || Paperback || David Boddy || Pearson || ook als eBook

Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.

No...

85,00
Levertijd: 9 werkdagen
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Corporate Financial Management

2019 || Paperback || Glen Arnold e.a. || Pearson

Explore how finance theory works in practice with Corporate Financial Management, 6th edition. Find out how financial decisions are made within a firm, how projects are appraised to make investment decisions, how to evaluate risk and return, where to raise finance from and how, ultimately, to create value.

Need extra support? Join over 10 million students benefiting from Pearson MyLabs.

This title is supported by MyLab Finance, an online homework and tutorial system which can be used by stude...

33,95
Levertijd: 11 werkdagen
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Quantitative Decision Making (Custom Erasmus)

2024 || Paperback || Pieter Van den Berg || Pearson

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

17,50
Leverbaar vanaf 31 oktober
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The Strategy Book:

How to think and act strategically to deliver outstanding results

2019 || Paperback || Max Mckeown || Pearson

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.


Stra...

87,95
Leverbaar vanaf 31 oktober
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Introduction to Data Mining / 2nd edition

Global Edition

2019 || Paperback || Pang-Ning Tan e.a. || Pearson

Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first time. Each concept is explored thoroughly and supported with numerous examples. The text requires only a modest background in mathematics.

Each major topic is organized into two chapters, beginning with basic concepts that provide necessary background for understanding each data mining technique, followed by more advanced concepts and algorithms.

9,50
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Persuasion:

The art of influencing people

2019 || Paperback || James Borg || Pearson

It pays to be persuasive. From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want. Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.

Persuasion will boost ...

82,95
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Mathematics for Engineers / 5th edition

2019 || Paperback || Anthony Croft e.a. || Pearson || ook als eBook

Were you looking for the book with access to MyLabMath Global? This product is the book alone, and does NOT come with access to MyLabMath Global. Buy Mathematics for Engineers, 5e by Croft with MyLabMaths Global access card 5e (ISBN 9781292267685) if you need access to the MyLab as well, and save money on this brilliant resource. Understanding key mathematical concepts and applying them successfully to solve problems are vital skills that all engineering students must acquire.

Mathematics for...

94,95
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Introduction to Econometrics / 4th Global Edition

2019 || Paperback || James Stock e.a. || Pearson

Learn more about modern Econometrics with this comprehensive introduction to the field, featuring engaging applications and bringing contemporary theories to life. Introduction to Econometrics, 4th Edition, Global Edition by Stock and Watson is the ultimate introductory guide that connects modern theory with motivating, engaging applications. The text ensures you get a solid grasp of this challenging subject's theoretical background, building on the philosophy that applications should drive t...

86,95
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Principles of Economics / 13th Global Edition

2019 || Paperback || Karl Case e.a. || Pearson

For two-semester courses in the principles of economics. An introduction to the functioning of the economy and the power and breadth of economicsReviewers tell us that Case/Fair/Oster is one of the all-time bestselling principles of economics texts because they trust it to be clear, thorough, and complete. Readers of Principles of Economics, 13th Edition come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things th...