Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

Approaches to Mixed Methods Research focuses on the choices social scientists make when designing a study that mixes quantitative and qualitative data. Authors Lisa D. Pearce and Jessica Halliday Hardie explore ways to weave together strands of research using qualitative and quantitative data to speak to and enhance each other; a strand being a series of steps involved in collecting and analyzing a single type of data.

The result, they show, is a more holistic body of evidence that emerges, a...

Estate planning is niet alleen een generalistisch specialisme, maar ook een manier van denken, een beleving: ‘over de schutting heen kijken’.

Aan de hand van de Schijf van Vijf van ScholsBurgerhartSchols wordt de lezer wegwijs gemaakt en mee[1]gezogen in de wereld van de estate planning. Schijf van Vijf is niet alleen geschikt voor de professional die zich wil verdiepen in de basis[1]beginselen van estate planning, maar ook zeer bruikbaar voor de juridisch-fiscale student aan hbo en univ...

Mixed Methods Research Outside the Box offers a fresh and unconventional perspective on mixed methods research. Author Joseph A. Maxwell empowers readers to creatively blend qualitative and quantitative approaches. Drawing from modern insights on causation and philosophy of science, this book promotes innovation in mixed methods.

This illuminating guide to the core skills and techniques of the relational approach to coaching brings the intersubjective, collaborative relationship between coach and client into focus. The authors use key case examples from a variety of settings to illustrate the skills needed at different stages of the coaching relationship, including chapters on:

Establishing the Working Alliance

Inquiring Collaboratively

Use of Self

The Presenting Past

Enactments, Games, Ruptures and Repairs

Endings in...

Grasp the fundamentals of Human Resource Management with this engaging and accessible text, ideal for undergraduate and postgraduate students.

As our understanding of what constitutes ‘good health’ grows, so does our need to understand the psychological aspects of medicine and health, as well as the psychological interventions available in healthcare. This bestselling textbook provides a comprehensive overview of research, theory, application, and current practices in the field. The new edition delves deeper into critical topics such as diversity and health inequalities, cultural influences on healthcare, the rise of digital hea...

The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour. By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them, ultimately devel...

The #1 best-selling guide to business valuation, newly updated and revised Valuation, University Edition, Eighth Edition: Measuring and Managing the Value of Companies is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for more than 30 years. Now in it’s eighth edition, this volume continues to help professors and students around the world gain a deep understanding of valuation and help their companies create, manage, and maximize ec...

Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.