Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

The executive director of the Design Program at Stanford and the co-founder of Electronic Arts outline strategies for enabling a thriving life by incorporating "design thinking" habits that promote fulfillment and meaning by emulating the examples of the engineers of today's most popular technologies.

Under neoliberalism the cult of individualism reigns supreme, forced upon us through culture, media and politics, it fatally limits our capacity to escape the current crisis of democratic politics. In Common Ground, Jeremy Gilbert asks us to reimagine the philosophical relationship between individuality, collectivity, affect and agency, proposing a radically non-individualist mode of imagining social life. The book considers how opponents of neoliberal hegemony, and of the individualist tradi...

A completely revised and updated edition of A Course in Language Teaching. This book provides a comprehensive introduction to English language teaching, and is suitable for teachers in a variety of educational settings, including compulsory education. It has been completely revised and updated to include essential new topics for the modern English language teacher, including English as an international language, Content and Language Integrated Learning (CLIL) and using digital materials.

It i...

In addition to its thorough coverage of DSP design and programming techniques, Smith also covers the operation and usage of DSP chips. He uses Analog Devices' popular DSP chip family as design examples.

"VONNEGUT IS GEORGE ORWELL, DR. CALIGARI AND FLASH GORDON COMPOUNDED INTO ONE WRITER ... A ZANY BUT MORAL MAD SCIENTIST." - TimeKURT VONNECUT is a master of contemporary American literature. He is the author of eighteen highly acclaimed books and dozens of short stories and essays. His black humor, satiric voice, and incomparable imagination first captured America's attention in The Sirens of Titan in 1959 and established him as "a true artist"* with Cat's Cradle in 1963. He is, as Graham Gre...

We will spend up to 120,000 hours at work in our lifetimes.

But how do we best use those hours? And how do we adapt to today's working world?

'Life has questions. They have answers' New York Times

From the #1 New York Times bestselling authors of Designing Your Life

With this innovative and deeply empowering book, all of us can find answers to these challenging questions. It offers a fresh understanding of the politics and psychology of work and, by sharing the 'design thinking' principles th...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

Paul Auster's enthralling adventure story from the author of contemporary classic The New York Trilogy: 'a literary voice for the ages' (Guardian) It was the summer that men first walked on the moon. I was very young back then, but did not believe there would ever be a future. I wanted to live dangerously, to push myself as far as I could go, and then see what happened when I got there.'So begins the mesmerising narrative of Marco Stanley Fogg - orphan, child of the 1960s, a quester by nature.

Moon Palace is his story - a novel that spans three generations, from the early years of this century to the first lunar landings, and moves from the canyons of Manhattan to the cruelly beautiful landscape of the American West. Filled with suspense, unlikely coincidences, wrenching tragedies and marvellous flights of lyricism and erudition, the novel carries the reader effortlessly along with Marco's search - for love, for his unknown father, and for the key to the elusive riddle of his origins and his fate. 'Clever: very...

Guided practice helps students develop into expert problem solversThe new 15th Edition of University Physics with Modern Physics, now in SI Units, draws on insights from several users to help students see patterns and make connections between problem types. Students learn to recognize when to use similar steps in solving the same problem type and develop an understanding for problem solving approaches, rather than simply plugging values into an equation. This edition addresses students' tende...