For courses in Entrepreneurship, Small Business Management, and Starting a Business. A Comprehensive, Practical Approach to Starting a BusinessFor fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students ...

Help your students cultivate the skills for successful business managementEssentials of Entrepreneurship and Small Business Management, 9th edition, teaches your students how to launch and successfully manage a small business.Packed with learning features, this book is perfect for courses on small business management.Also available with MyLabTM.

Marketing Research by Malhotra, Nunan and Birks is the leading marketing research text, focused on the key challenges facing marketing research in a European context.This comprehensive, authoritative and applied text offers you a clear explanation and discussion of concepts, a wealth of European and international case material showing how researchers apply concepts and techniques and integrates with online resources for students and an instructors' manual including key discussion points. It s...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.

The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The...

Develop a unified view of the latest global macroeconomic events, connecting the short, medium and long run

Macroeconomics: A European Perspective, 4th edition, by Blanchard, Amighini & Giavazzi is based on the best-selling US text by Olivier Blanchard and presents an integrated, global view of macroeconomics, showing the connections between goods markets, financial markets, and labour

markets worldwide.

This is a book rooted in the real-world: from the major

economic crisis of the late 2000s...

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. A top-down, layered approach to computer networking.

Unique among computer networking texts, the 8th Edition of the popular Computer Networking: A Top Down Approach builds on the authors' long tradition of teaching this complex subject through a layered approach in a "top-down manner." ...

For courses in the principles of macroeconomics. An evidence-basedapproach to economics Throughout Macroeconomics,3rd Edition, authors Daron Acemoglu, David Laibson, and John List usereal economic questions and data to help students learn about the world aroundthem. Taking a fresh approach, they use the themes of optimization,equilibrium, and empiricism to not only illustrate the power of simple economicideas, but also to explain and predict what's happening in today's society.Each chapter be...

For courses in computer programming. Evaluates the fundamentals of contemporary computer programming languages Concepts of Computer Programming Languages introduces students to the fundamental concepts of computer programming languages and provides them with the tools necessary to evaluate contemporary and future languages. Through a critical analysis of design issues, the text teaches students the essential differences between computing with specific languages, while the in-depth discussion ...

Understanding Financial Statements provides you with the conceptual background and analytical tools to understand and interpret business financial statements. The text helps boost your confidence in analyzing these documents as well as understanding a firm's historical, current, and prospective financial condition and performance. The 12th Edition continues its superior readability, concise coverage, and accessibility.

It features new cases and enhanced learning tools to help you make sense o...