This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.

Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...

For courses in Python programming. A clear and student-friendly introduction to the fundamentals of PythonIn Starting Out with Python, 5th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-level language. Python, an easy-to-learn and increasingly popular object-oriented language, allows readers to become comfortable with the fundamentals of programming without the troublesome syntax that can be challenging for novices.

With the knowledge acqu...

For two-semester courses covering the principles of economics for students in business and economics. The relevance of economics shown through real-world business examples One of the challenges of teaching principles of economics is fostering interest in concepts, including opportunity cost, trade-offs, scarcity, and demand and supply that may not seem applicable to studentsGÇÖ lives. Economics makes these concepts relevant by demonstrating how real businesses apply them to make decisions e...

Hallmark features of this title

Chapter openers present and then debunk common myths to demonstrate that the practice of management is not all about common sense.

Examples illustrate current management practices and show students how the concepts they’re reading about relate to real life.

A continuing Case featuring Starbucks shows students the practical application of concepts as well as the integrative nature of management.

End-of-chapter Cases ask students to assess a situation, helping ...

Thomas' Calculus: Early Transcendentals goes beyond memorizing formulas and routine procedures to help you develop deeper understanding. It guides you to a level of mathematical proficiency, with additional support if needed through its clear and intuitive explanations, current applications and generalized concepts. Technology exercises in every section use the calculator or computer for solving problems, and Computer Explorations offer exercises requiring a computer algebra system like Maple...

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Where great science meets great teaching. At just fourteen chapters, Psychology: Core Concepts 7e provides rich coverage of the foundational topics taught in most introductory courses. Psychology: Core Concepts focuses on a manageable number of core concepts (usually three to five) in each chapter, allowing students to attain a deeper level of understanding of the material.

Learning is reinforced through focused application and critical thinking activities, and connections between concepts ar...

A History of Mathematics, Third Edition, provides students with a solid background in the history of mathematics and focuses on the most important topics for today's elementary, high school, and college curricula. Students will gain a deeper understanding of mathematical concepts in their historical context, and future teachers will find this book a valuable resource in developing lesson plans based on the history of each topic. This book is ideal for a junior or senior level course in the hi...

For non-majors and mixed-majors introductory botany (plant biology) courses. Plant Biology focuses students on the function of plants and the role they play in our world. With evolved content and a new organisation, the authors emphasise the scientific method to help students develop the critical thinking skills they need to make sound decisions throughout life. Together, the emphasis on how plants work and the development of critical-thinking skills support the authors' goal of fostering sci...

From SAT scores to job search methods, statistics influences and shapes the world around us. Marty Triola's text continues to be the bestseller because it helps students understand the relationship between statistics and the world, bringing life to the theory and methods. Essentials of Statistics (a briefer version of Elementary Statistics-see below for the full series) raises the bar with every edition by incorporating an unprecedented amount of real and interesting data that will help instr...