Heat and Mass Transfer: Fundamentals & Applications, 6e in SI Units, is a textbook for practical-oriented heat transfer course offered to engineering students. It has a perfect blend of fundamentals and applications. It covers the standard topics of heat transfer with emphasis on physics and physical arguments.

The text is designed to develop a deeper understanding of the subject and encourage creative thinking. With numerous real-world examples, the book enhances intuitive skill among studen...

Economics is all around us. It influences our daily lives, our society, political decisions, environmentalconcerns and the future we leave for our children. The twelfth edition of Economics by David Begg andGianluigi Vernasca is a focused toolkit for studying economics.

It enables the reader to understand howeconomics underpins the world we live in, by presenting the economic theory in a clear and accessibleway and applying it to real world situations. This new edition has been revised and up...

Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This product's modern approach makes learning and applying economics easier for instructors and students alike.

From real-life examples to cutting-edge learning resources, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. For instructors, a fully supportive teaching...

Financial and Managerial Accounting: The Basis for Business Decisions continues to offer a solid foundation for students who are learning basic accounting concepts. Known for giving equal weight to financial and managerial topics, the authors emphasize the need for a strong foundation in both aspects of accounting. The authors made data driven revisions focusing on where students were struggling and updated content accordingly.

Updates have also been made to the high-quality end of chapter pr...

This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides a clear presentation of the field of Operations Management with current real-world examples and thoughtful student pedagogy. The comprehensive breadth of content is presented in more modular flexible chapters, so it may be used for different course levels ranging from undergrad to executive education. That flexibility allows for the choice of more or less quantitative materi...

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

Appropriate for both undergraduates and MBA students, Operations Management in the Supply Chain: Decisions and Cases, 8e is a guide to operations that takes a unique approach to decision making with a strong emphasis on case materials to put concepts into practice. It provides a balanced treatment of both service and manufacturing firms in a fully updated 4 color revision with modern real-world topics, more Connect content and case solutions. This is the first book to include cross functional...

Critical Thinking focuses on skills students need to think for themselves. Through a practical and accessible approach core concepts in critical thinking are illustrated through real-world examples, extensive practice, and a thoughtful set of pedagogical features.

Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.

The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector.

Understanding and Application

.Clear, user-friendly sty...