Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successf...

Publisher's Note: Products purchased from 3rd Party sellers are not guaranteed by the Publisher for quality, authenticity, or access to any online entitlements included with the product.  Continuing the long-standing Feigenbaum tradition as an authoritative, comprehensive echocardiography resource, the thoroughly revised Feigenbaum's Echocardiography, Eighth Edition, helps echocardiographers, fellows, clinicians, and sonographers master the art and science of echocardiography and stay curren...

Machine-learning systems are making life-altering decisions for us: approving mortgage loans, determining whether a tumour is cancerous, or deciding whether someone gets bail. They now influence discoveries in chemistry, biology and physics - the study of genomes, extra-solar planets, even the intricacies of quantum systems.

We are living through a revolution in artificial intelligence that is not slowing down. This major shift is based on simple mathematics, some of which goes back centuries...

Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny's in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company's leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmo...

The long-awaited third edition of Pediatric Chiropractic takes the valuable second edition to a whole new level, offering new chapters, full-color photos, illustrations, and tables to provide the family wellness chiropractor and the student of chiropractic a valuable reference manual covering all aspects of care for the pediatric and prenatal populations.

Internationally recognized authorities Claudia Anrig, DC and Gregory Plaugher, DC have invited the leaders in their fields to cont...

Sterke drank, cocktails, longdrinks en mixen worden steeds populairder! In zo'n booming wereld is het van onschatbare waarde wanneer jij, als professional of serieuze liefhebber, echt weet waar je over praat.

Ik weet veel van sterke drank gaat veel verder dan alleen het beschrijven van de smaak van talrijke dranken. Het begint letterlijk bij waar het ooit begon, bij de geschiedenis van alcohol en van distillatie. Het maakproces - van grondstof via distillatietechnieken, rijping, botteling en ...