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Purchasing and Supply Chain Management / 7th edition
Hardcover || Robert (North Carolina State University) Handfield, Robert (Michigan State University) Monczka, Larry (Florida State University) Giunipero & James (Western Illinois University) Patterson || Cengage Learning
Present the most current, complete coverage of today's supply management process from a managerial perspective with Monczka/Handfield/Giunipero/Patterson's PURCHASING AND SUPPLY CHAIN MANAGEMENT, 7E. This edition draws from the authors' extensive first-hand experiences and relationships with executives and practitioners worldwide to highlight critical developments in the field. Students examine recent advancements in supply chain fraud management, artificial intelligence, analytics, procureme...
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Global Marketing / Druk 8
Paperback || Svend Hollensen || Pearson
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
Business and Management Consulting / 6th edition
Delivering an effective project
Paperback || Louise Wickham & Jeremy Wilcock || Pearson
Gain consulting insights into business decision-making in today's environmentBusiness and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two decades - new digital technologies have made information more accessible and changed the way businesse...
Experiencing MIS / 8th Global edition
Paperback || David M. Kroenke & Randall J. Boyle || Pearson
For undergraduate Introductory Management Information Systems courses. Help students understand the ways information systems are transforming businessAs technology continues to change the way organizations do business, knowledge of MIS is critical. Experiencing MIS illustrates how organizations use information systems to solve business problems every day.
This modular text uses illustrative cases, exercises, projects, and other aids to ensure students connect concepts to everyday life by maki...
International Business / 8th edition
Paperback || Simon Collinson, Rajneesh Narula & Alan M. Rugman || Pearson
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with...
Financial Accounting: An International Introduction / 7th Edition
Paperback || David Alexander & Christopher Nobes || Pearson
Financial Accounting: An International Introduction 7th Edition is an essential textbook for undergraduates and MBA students worldwide taking a first course in financial accounting. It is the ideal book for you if you have little prior knowledge, or are new to this subject area. The book retains the clear writing style and unique international focus which led to the success of previous editions.
This approach enables the teaching of financial accounting in a way that is not country-specific. ...
Global Marketing / 10th edition
Paperback || Mark C. Green & Warren J. Keegan || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing.
Familiarizes students with global marketing and the global business environmentGlobal Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing ...
Procurement and Supply Chain Management / 10th edition
Paperback || Kenneth Lysons & Brian Farrington || Pearson
Develop business understanding through real-life examples and latest developments in the field Procurement and Supply Chain Management, 10th Edition, by Farrington is the most comprehensive and accessible textbook on procurement and supply chain management currently available. It is the ideal textbook for those aspiring to be leaders in the profession, and for those who are engaged in professional studies for the Chartered Institute of Procurement and Supply examinations (at both the foundati...
Business Communication Essentials / 8th Global Edition
Paperback || Courtland L. Bovee & John V. Thill || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Help your students launch their careers with modern communication skillsFor the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game.
Business Communication Essentials: Fundamental S...
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Handboek commerciële vaardigheden / Druk 2
De basis voor plezier en succes in het commerciële vak
Paperback || Stefan Renkema || Boom
In een wereld die steeds digitaler wordt, neemt het belang van menselijk contact juist toe. Deze ogenschijnlijke tegenstelling geldt ook voor het salesvak. Bij simpele producten en diensten wordt de verkoper steeds vaker vervangen door een applicatie, maar bij complexe producten en diensten is er juist meer behoefte aan de expertise van de verkoper. Tenminste, als deze waarde kan toevoegen! Bij het toevoegen van waarde zijn commerciële vaardigheden voor een verkoper onmisbaar. Aan de telefoo...