Sound Foundations is an ideal introduction to the English phonological system and an invaluable resource both for teachers of full pronunciation courses and for those who sould ismply like to improve the quality of their work on pronunciation. It offers information on pronunciation systems as well as practical activities which can be used in pronunciation classes and in regular language lessons. The discovery approach means both you and your students learn through physically experiencing how ...

The Student's Book takes students from the traditional practice of grammar forms through to topic-based practice exercises. Grammar is clearing presented and explained at each level with review sections assessing student understanding and providing extra practice. The CD-ROM contains a glossary, extra practice for each unit and printable tests.

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

The trusted resource you need to meet the challenges of teaching Calculus.

The trusted author team behind this textbook have understood the challenges instructors face in a Calculus course and have crafted a resource that gives you the tools to meet them. This text helps students learn calculus conceptually, while also emphasizing computational and problem-solving skills with a wide array of problems including engaging challenge problems and applied exercises that model the physical sciences,...

The Social Animal 12e

The Social Animal is a CLASSIC text used in social psychology classes for almost 50 years and a powerful introduction to the field for countless students across the U.S. and the world.

The new edition of this venerable text retains Elliot Aronson's clear, engaging narrative voice, while adding the scholarly insights of a new coauthor—his son, New York University professor, Joshua Aronson. With a combination of the research and scholarship of the most distinguished fath...

Introductory psychology with an evolutionary perspective.

Peter Gray’s evolutionary perspective and emphasis on critical thinking have made his comprehensive yet accessible introduction to psychology a widely respected classroom favourite. The eighth edition continues this tradition with co-author David Bjorklund who engages and stimulates students to investigate the big ideas in psychological science.

Derived from the classic text originated by Lubert Stryer and continued by John Tymoczko and Jeremy Berg, Biochemistry: A Short Course focuses on the major topics taught in a one-semester biochemistry course. With its brief chapters and relevant examples, this thoroughly updated new edition helps students see the connections between the biochemistry they are studying and their own lives. Biochemistry: A Short Course is now supported in Achieve, Macmillan's new online learning platform.

Achiev...

Essential chemistry for health careers and everyday life.

Now available with Achieve, Guinn’s Essentials of General, Organic and Biochemistry uses health and medicine as the framework for learning the fundamentals of chemistry in this student-centered one-semester text. The third edition focuses on core concepts and necessary maths skills, and features a revamped organization to align with traditional course organization and shorter, more condensed chapters. Easily digestible content and ...

The author's goal for the book is that it's clearly written, could be read by a calculus student and would motivate them to engage in the material and learn more. Moreover, to create a text in which exposition, graphics, and layout would work together to enhance all facets of a student's calculus experience. They paid special attention to certain aspects of the text:1.

Clear, accessible exposition that anticipates and addresses student difficulties.2. Layout and figures that communicate the f...

More than any other book for the introductory human geography course, Contemporary Human Geography shows what geographers actually do—how they conduct research, develop new insights, teach us about the world from a geographer’s perspective, and apply their skills in a wide range of academic and professional pursuits.

Contemporary Human Geography is now supported in Achieve, Macmillan’s new online learning platform. Achieve is the culmination of years of development work put toward creat...