Designing Brand Identity Design/Business Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.

Over 100 b...

Like no other text, this accessible textbook expertly introduces students to how we sense and perceive the world around us. Using clear and detailed explanations and highly effective illustrations the text illuminates the connections between mind, brain, and behaviour in the realm of sensation and perception. Seamlessly integrating classic findings with cutting edge research in psychology, physiology and neuroscience, the new edition explores the questions researchers are seeking to answer to...

For some of us, the apostle Paul is intimidating, like a distant and difficult uncle. Maybe not someone you'd like to hang out with at a coffee shop on a rainy day. He'd make a scene, evangelize the barista, and arouse looks across the room.

For a mid-morning latte, we'd prefer Jesus over Paul. But Paul is actually the guy who-from Ephesus to Athens-was the talk of the marketplace, the raconteur of the Parthenon. He knew everyone, founded emerging churches, loved the difficult people, and hel...

The concepts, procedures, data, and analysis techniques needed to design and integrate machine elements into mechanical devices and systems. Thousands of college students have used this book to learn about the principles and practices of mechanical design for over three decades-and many practicing engineers have either continued to use it in their careers, or newly discovered it as an invaluable resource in their work. The emphasis is on applying the technology of various machine elements whi...

Shows senior executives how to ensure that their companies incorporate the necessary processes, organization, and technology to accomplish strategic goals. This book shows how successful CEOs and directors shape, lead, and oversee their organizations to achieve corporate goals. It outlines the future of corporate governance.

The mother-daughter team behind the enormously popular websites StyleLikeU and What s Underneath profile trendsetting artists and creatives of all ages, body types, races, and genders to embrace how self-expression and self-acceptance are the most important means of achieving personal style. Featuring people with original and creative style such as actress Lea DeLaria, who embraces her butch style with whimsy and humor; model and Miley Cyrus muse Melanie Gaydos, who lives with a genetic disor...

The electrical power supply is about to change; future generation will increasingly take place in and near local neighborhoods with diminishing reliance on distant power plants. The existing grid is not adapted for this purpose as it is largely a remnant from the 20th century. Can the grid be transformed into an intelligent and flexible grid that is future proof? This revised edition of Electrical Power System Essentials contains not only an accessible, broad and up-to-date overview of altern...

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neur...

Hoe maak je kinderen nieuwsgierig naar levensbeschouwelijke verhalen? Hoe ontwerp je levensbeschouwelijk onderwijs dat uitdagend en waardevol is voor alle leerlingen, ongeacht hun achtergrond?

Dit visie- en praktijkboek wil leraren basisonderwijs vertrouwd maken met een creatieve, dialogische en kritische benadering van levensbeschouwelijk onderwijs. Een visie waarin het leren kennen van zinrijke bronverhalen uit verschillende levensbeschouwelijke tradities door leerlingen centraal staat.

Developed in 1938 from a Schneider trophy-winning design by the aeronautical engineer and designer R.J Mitchell, the Supermarine Spitfire went on to become the definitive Allied fighter of the Second World War, and ranks amongst the most famous aircraft of all time. This pocket manual presents an accessible collection of fascinating historical documents to help readers explore the technical and tactical developments relating to the design and use of this famous aircraft. Sources include the A...