Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to...

Colonialism/Postcolonialism is a comprehensive yet accessible guide to the historical, theoretical and political dimensions of colonial and postcolonial studies. This new edition includes a new introduction and conclusion as well as extensive updates throughout. Topics covered include globalization, new grassroots movements (including Occupy Wall Street), the environmental crisis, and the relationship between Marxism and postcolonial studies.

Loomba also discusses how ongoing struggles such a...

How is practical change work carried out in modern organizations? And what kind of challenges, tasks and other difficulties are normally encountered as a part of it?In a turbulent and changing world, organizational culture is often seen as central for sustained competitiveness. Organizations are faced with increased demands for change but these are often so challenging that they meet heavy resistance and fizzle out. Changing Organizational Culture encourages the development of a reflexive app...