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Strategic Marketing: Creating a Competitive Advantage
Paperback || D. West e.a. || Oxford University Press
The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contributio...
The Age of Sustainable Development
Paperback || Jeffrey D. Sachs || Columbia University Press
Jeffrey D. Sachs is one of the world's most perceptive and original analysts of global development. In this major new work he presents a compelling and practical framework for how global citizens can use a holistic way forward to address the seemingly intractable worldwide problems of persistent extreme poverty, environmental degradation, and political-economic injustice: sustainable development.
Sachs offers readers, students, activists, environmentalists, and policy makers the tools, metric...
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Real Estate Investment: A Strategic Approach
Paperback || Andrew Baum || Taylor & Francis
Real Estate Investment: A Strategic Approach provides a unique introduction to both the theory and practice of real estate investing, and examines the international real estate investment industry as it reacts to the global financial crisis. Andrew Baum outlines the market and the players who dominate it; the investment process; the vehicles available for investment; and a suggested approach to global portfolio construction. The book contains many useful features for students including discus...
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Essential Organic Chemistry
Paperback || Paula Yurkanis Bruice || Pearson
For one-term courses in Organic Chemistry. A comprehensive, problem-solving approach for the brief Organic Chemistry course. Modern and thorough revisions to the streamlined, Essential Organic Chemistry focus on developing students' problem solving and analytical reasoning skills throughout organic chemistry.
Organized around reaction similarities and rich with contemporary biochemical connections, Bruice's Third Edition discourages memorization and encourages students to be mindful of the fu...
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Chemistry, Global Edition
Paperback || John E. McMurry e.a. || Pearson
New content offers a better bridge between organic and biochemistry and general chemistry content, and new and improved pedagogical features make the text a true teaching tool rather than just a reference book. New MasteringChemistry features include conceptual worked examples and integrated Inquiry sections that help make critical connections clear and visible and increase students' understanding of chemistry. The Seventh Edition fully integrates the text with new MasteringChemistry content ...
Making a business plan / Druk 3
Paperback || Roel Grit || Noordhoff
Today's educational regime requires that a student develops entrepreneurial qualities during her studies. Making a Business Plan offers a solid and coherent step-by-step approach to writing a business plan. This book contains two kinds of assignments: activities and extra assignments. The reader is encouraged to carry out the activities in order to complete a business plan for a new company. The extra assignments help to provide a better understanding of the reality of starting a new business...
Statistics in 20 steps
Paperback || Arie Buijs || Noordhoff
Statistics in 20 steps provides college and university students with basic knowledge and skills in statistics. This book offers a complete and comprehensive introduction to statistics in 20 steps.
- A complete introduction to statistics in 20 concise chapters;
- a practice-based approach;
- few mathematical formulas.
How to do Research
Paperback || Roel Grit & Mark Julsing || Noordhoff || met inkijkexemplaar
This book offers students a practical, solid and consistent step-by-step plan for doing research.
- A step-by-step plan for doing research
- A practice-based approach
- Additional study materials available online
Better at business English: Vocabulary
Paperback || Laetis Kuipers-Alting & Kathy Czako || Academic service
Better at business English - Vocabulary is
designed to help you improve the quality
of your written and spoken English. The
tips offered here assist you in expanding
your vocabulary so that you will be able to
express yourself effectively. Step by step
and assisted by exercises, you will learn
how to identify relevant words and
phrases and how to approach them.
Examples include various types of text
drawn from business, science and care
Correct business English
The Beter in ... / Bet...
Paperback || Gwendolyn L. Kolfschoten || Communicatiereeks || met inkijkexemplaar
Organisations often come to the conclusion that their groups and teams should collaborate more effectively. No competitive rat race but collaboratively achieving results. No hidden agendas and politics but connectedness and trust. However, the question is how to accomplish this. Collaboration is seldom part of a curriculum. It is a skill that people are expected to have, it is considered as a given talent, a personal characteristic, or a general competence. But collaboration, the skill of eff...