A thorough insight into the core marketing concepts using real-life examples.

Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

Understand the core concepts of marketing explained in a real-life context

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A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...

The ultimate revision guide from the bestselling law revision series. Contract Law, 8th edition, forms part of the trusted Law Express series, providing expert information with real-life examples to reinforce understanding. This book offers clear explanations and the latest developments in the subject, including new and updated legal cases.

Organized around 55 specific guidelines, each of which describes a way to write better C++, this book reflects on modern design considerations, including exceptions, design patterns, and multithreading. It also provides guidance on the design of effective classes, functions, templates, and inheritance hierarchies.

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Understanding Financial Statements provides you with the conceptual background and analytical tools to understand and interpret business financial statements. The text helps boost your confidence in analyzing these documents as well as understanding a firm's historical, current, and prospective financial condition and performance. The 12th Edition continues its superior readability, concise coverage, and accessibility.

It features new cases and enhanced learning tools to help you make sense o...

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills. The 14th Edition continues to set new standards for currency and innovation.

The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication ...

The moving and beautiful autobiography of a talented black woman. ". . . I have no words for this achievement, but I know that not since the days of my childhood . . . have I found myself so moved . . . Her portrait is a Biblical study of life in the midst of death".--James Baldwin.

CompTIA Network+ N10-008 Cert Guide contains proven study features that enable students to succeed on the exam the first time. Best-selling author and expert instructor Anthony Sequeira shares preparation hints and test-taking tips, helping students identify areas of weakness and improve both their conceptual knowledge and hands-on skills.

?A critical introduction to Organisation Theory that you can understand, apply and enjoy!? This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aime...

For courses in introductory financial accounting. A student-centered approach to financial accounting Accounting is the language of business, and understanding the role accounting plays in business is critical to a student's success in earning a business degree. Financial Accounting puts the focus on the purpose of Accounting in business.

With student-friendly examples and streamlined chapters, the 12th Edition delivers a student-centric approach to learning financial accounting. Time-tested ...