Developed in 1938 from a Schneider trophy-winning design by the aeronautical engineer and designer R.J Mitchell, the Supermarine Spitfire went on to become the definitive Allied fighter of the Second World War, and ranks amongst the most famous aircraft of all time. This pocket manual presents an accessible collection of fascinating historical documents to help readers explore the technical and tactical developments relating to the design and use of this famous aircraft. Sources include the A...

Covering the full spectrum of clinical issues and options in anesthesiology, Barash, Cullen, and Stoelting's Clinical Anesthesia, Ninth Edition, edited by Drs. Bruce F. Cullen, M.

Christine Stock, Rafael Ortega, Sam R. Sharar, Natalie F. Holt, Christopher W.

Connor, and Naveen Nathan, provides insightful coverage of pharmacology, physiology, co-existing diseases, and surgical procedures. This award-winning text delivers state-of-the-art content unparalleled in clarity and depth of coverage, a...

Managers, sales professionals and marketers need to adjust asap to the customer revolution that is taking place - as we speak- in the online B2B marketing arena. Never before have customers had such an information advantage. The power has shifted from seller to buyer.Klaas Fleischmann shows us convincingly that traditional marketing strategies such as pipeline management and the good old sales funnel approach no longer work. Customer journeys have become too complex to control. Marketers must...

The evolution of a classic The new 12th edition of Introduction to Genetic Analysis takes this cornerstone textbook to the next level. The hallmark focuses on genetic analysis, quantitative problem solving, and experimentation continue in this new edition while incorporating robust updates to the science. Introduction to Genetic Analysis is now supported in Achieve, Macmillan's new online learning platform. Achieve is the culmination of years of development work put toward creating the most p...

The executive director of the Design Program at Stanford and the co-founder of Electronic Arts outline strategies for enabling a thriving life by incorporating "design thinking" habits that promote fulfillment and meaning by emulating the examples of the engineers of today's most popular technologies.

Completions are the conduit between hydrocarbon reservoirs and surface facilities. They are a fundamental part of any hydrocarbon field development project. This book covers offshore, subsea, and landbased completions in various major hydrocarbon basins of the world.

Anyone who has been asked to read and understand a poem has probably wondered: What does this really mean? Have I understood this the way I was supposed to? Did I get it? As the least literal of all of forms of creative writing, poetry is for many readers also the most cryptic. Confronted by the mysteries of poetic interpretation, some people are intrigued, some become addicted, others are left frustrated. Shira Wolosky's accessibly written book, The Art of Poetry, provides a road map of the ...

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...