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Studieboeken (12)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
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Marketing 3.0 / 1st edition
From Products to Customers to the Human Spirit
Hardcover || Philip Kotler e.a. || Wiley
Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...
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Hotel Front Office Management / 5th edition
2010 || Hardcover || James A. Bardi || Wiley
The Fifth Edition of Hotel Front Office Management is one of the leading texts in addressing the demands for instructing future leaders of the hotel industry. Educators who are preparing professionals for roles as front office managers and general managers in hotels are required to meet the challenges of operations, technology, training, empowerment, and international applications. This latest edition of Hotel Front Office Management continues to encourage students to take an active role in a...
Systems Analysis for Sustainable Engineering: Theory and Applications
Theory and Applications
2010 || Hardcover || Ni-Bin Chang || McGraw-Hill
Helps you implement system analysis tools in sustainable engineering. This title provides a proven framework for applying systems analysis tools to account for environmental impacts, energy efficiency, cost-effectiveness, socioeconomic implications, and ecosystem health in engineering solutions.
Earth Structure / 2nd Editon
An Introduction to Structural Geology and Tectonics
2010 || Hardcover || Stephen Marshak e.a. || WW Norton & Co
The Second Edition also benefits from new artwork that clearly illustrates complex concepts. New to the Second Edition: New Chapter: 15, "Geophysical Imaging," by Frederick Cook Within Chapters 21 and 22, four new essays on "Regional Perspectives" discuss the European Alps, the Altaids, the Appalachians, and the Cascadia Wedge. New and updated art for more informative illustration of concepts.
The Second Edition now has 570 black & white figures
The Oxford Handbook of Religious Diversity
2010 || Hardcover || Oxford University Press
Studies in religion are flourishing internationally, and one of the central topics discussed in the field today-perhaps the most discussed topic-is religious diversity. With the influx of religious traditions in the West and the growing diversity of religious adherents and practitioners worldwide, people across the globe are currently nterested in exploring issues in religious diversity. The present work is a response to this ubiquitous interest.
It is a substantial volume of thirty-three ori...
Winning in Emerging Markets
2010 || Hardcover || Krishna G. Palepu e.a. || Harvard Business Review Press
Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...
How Brands Grow
What Marketers Don't Know
2010 || Hardcover || Byron Sharp || Oxford University Press
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
Textbook of Biochemistry with Clinical Correlations / 7th edition
2010 || Hardcover || Thomas M. Devlin || Wiley
This book presents a clear and precise discussion of the biochemistry of eukaryotic cells, particularly those of mammalian tissues, relates biochemical events at a cellular level to the subsequent physiological processes in the whole animal, and cites examples of abnormal biochemical processes in human disease.
Elements of Evolutionary Genetics
2010 || Hardcover || Brian Charlesworth e.a. || Macmillan
Evolutionary genetics considers the causes of evolutionary change and the nature of variability in evolution. The methods of evolutionary genetics are critically important for the analysis and interpretation of the massive datasets on DNA sequence variation and evolution that are becoming available, as well for our understanding of evolution in general. This book shows readers how models of the genetic processes involved in evolution are made (including natural selection, migration, mutation,...
Sensory Evaluation of Food
Principles and Practices
2010 || Hardcover || Harry T. Lawless e.a. || Springer
The ?eld of sensory science has grown exponentially since the publication of the p- vious version of this work. Fifteen years ago the journal Food Quality and Preference was fairly new. Now it holds an eminent position as a venue for research on sensory test methods (among many other topics).
Hundreds of articles relevant to sensory testing have appeared in that and in other journals such as the Journal of Sensory Studies. Knowledge of the intricate cellular processes in chemoreception, as we...