A Fortune magazine journalist draws on his expertise and extensive contacts among the companies and scientists at the forefront of artificial intelligence to offer dramatic predictions of AI's impact over the next decade, from reshaping our economy and the way we work, learn, and create to unknitting our social fabric, jeopardizing our democracy, and fundamentally altering the way we think.

Within the next five years, Jeremy Kahn predicts, AI will disrupt almost every industry and enterprise,...

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

In ...

This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.

In an increasingly data-centric world, we all need to know how to read and interpret statistics. But where do we begin?This book breaks statistical terms and concepts down in a clear, straightforward way. From understanding what data are telling you to exploring the value of good storytelling with numbers, it equips you with the information and skills you need to become statistically literate.

It also:Dispels misconceptions about the nature of statistics to help you avoid common traps. Helps ...

This thoroughly updated second edition of Social Psychology addresses pressing topics such as climate change activism, digital technology, pandemics and AI. With three new chapters on group behaviour, culture and social cognition, this edition engages in even more detail with both classic and contemporary approaches and draws on a wider range of critical perspectives. Through accessible, section-by-section critiques, a vibrant sense of relevance, debate and new possibilities are brought to th...

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders

This engaging introduction to all aspects of qualitative research challenges students to consider how their research can be culturally responsive. The text introduces the foundations including theory, ethics, and reflexivity; covers practical guidance from writing proposals to data collection; and shows how the quality of research is enhanced, how data are analyzed, and how research accounts are created and disseminated. Areas vital to the health of qualitative research are addressed includin...

Machine-learning systems are making life-altering decisions for us: approving mortgage loans, determining whether a tumour is cancerous, or deciding whether someone gets bail. They now influence discoveries in chemistry, biology and physics - the study of genomes, extra-solar planets, even the intricacies of quantum systems.

We are living through a revolution in artificial intelligence that is not slowing down. This major shift is based on simple mathematics, some of which goes back centuries...

For courses in Statistical Methods for the Social Sciences . Statistical methods applied to social sciences, made accessible to all through an emphasis on concepts Statistical Methods for the Social Sciences introduces statistical methods to students majoring in social science disciplines. With an emphasis on concepts and applications, this book assumes you have no previous knowledge of statistics and only a minimal mathematical background.

It contains sufficient material for a two-semester c...