The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

Remorseless financial crises. Extreme inequalities in wealth. Relentless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed?In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets th...

Through internationalisation programmes, millions of students spend part of their studies at universities abroad every year. Lecturer mobility programmes are bringing international lecturers straight to local classrooms. With migration, labour mobility and student mobility, classrooms and lecture halls have grown more culturally diverse than ever before.

Intercultural Sensitivity gives students a head start in working with lecturers and fellow students, and to excel in their future internati...

Manager, consultant, member of the Works Council: in any of these functions you

want to exert maximum influence to reach your goals. There are quite some ways to do this. You can reason and give logical arguments, you can paint a picture about an attractive future perspective or give compliments.

This book describes ten different influencing skills that you can learn to use and to apply yourself. Influencing is not about using communication tricks. It is essential that you use the influencing...

Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...

Provides an introdcution to impact investing. The term first appeared in 2008 and today the most commonly used definition is investing made with the intention to generate positive, measurable social and environmental impact alongside a financial return.

“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits

“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week

“A fast, entertaining read that should be required reading for anyone who deals...

*Once again a New York Times bestseller! First the original edition, and now the new Final Edition* An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. ...