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The Pyramid Principle: Logic in Writing and Thinking
Hardcover || Barbara Minto || Pearson
How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings.
However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valu...
Strategic Brand Management / 5th Global Edition
Building, Measuring, and Managing Brand Equity
Paperback || Keller, Kevin Lane & Swaminathan, Vanitha || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...