Marketing Research with SPSS

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68,95
Levertijd: 3 werkdagen
Andere versies
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Bestel
ISBN: 9780273703839
Uitgever: Pearson
Verschijningsvorm: Paperback
Auteur: Wim Janssens Patrick De Pelsmacker Katrien Wijnen Patrick Van Kenhove
Druk: 1
Pagina's: 456
Taal: Engels
Verschijningsjaar: 2018
NUR: Marketing

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.

This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.