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Studieboeken (536)
Een overzicht van studieboeken die relevant zijn binnen het hoger onderwijs.
The Design of Everyday Things / 2nd edition
2013 || Paperback || Don Norman || Hachette Book Group USA
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance ...
Exploring Public Relations and Management Communication / 5th edition
2020 || Paperback || Ralph Tench e.a. || Pearson
Develop a clear understanding of the concepts and best practices in public relations
Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...
Governmental Accounting Made Easy / 2nd edition
2009 || Hardcover || W Ruppel || Wiley
Government Accounting Made Easy provides a simplified background and discussion of a broad range of governmental accounting topics. The book guides the reader in understanding how these individual topics come together to form a whole, under the new Governmental Accounting Standards Board 34 (GASB 34) financial reporting model.
Academic Writing Skills for Economics and Business Administration / 2nd edition
2024 || Paperback || Bas Karreman e.a. || Boom
For many students writing an academic text can be challenging. However, with diligent practice, academic writing is a skill you can learn. The online writing course Academic Writing Skills for Economics and Business Administration offers students specific practice as to various ‘micro’ writing skills, including the structure of an academic text, the theoretical framework, data and methodology, results, as well as citing, paraphrasing and quoting, argumentation, cohesion and sentence struc...
The Root Cause Analysis Handbook / 1st Edition
A Simplified Approach to Identifying, Correcting, and Reporting Workplace Errors
2021 || Paperback || Max Ammerman || Productivity Press
The answer is root cause analysis, a process that allows you to find the cause of single events/problems in the workplace. The Root Cause Analysis Handbook presents a walkthrough example that illustrates the method and shows how to implement it.
Because poor initial problem definition can (and often does) undermine the problem-solving process, Ammerman places special emphasis on this area to build a solid foundation for effective analysis. He also provides guidance on preparing the final report.
The need for clear documentation on dealing with problems makes this book especially valuable for quality managers, engineers, safety managers, and teams implementing the ISO or QS standards. Written in a simple, user-friendly style, you will grasp the core concepts quickly and begin applying them to your wo...
Marketing Management / 5th European edition
2024 || Paperback || Philip Kotler e.a. || Pearson
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
De impact van Airbnb op de Vlaamse en Brusselse hotelsector
Een onderzoek naar de evolutie en competitiviteit van accommodatievormen
2024 || Paperback || Stéphanie Uytterhaegen e.a. || ASP
De hotelsector en deeleconomie zijn vandaag onlosmakelijk verbonden. Deeleconomie verwijst naar het fenomeen dat particulieren en bedrijven dankzij het internet goederen en diensten met elkaar kunnen uitwisselen en delen. De twee belangrijkste nieuwe accommodatievormen uit de deeleconomie zijn couchsurfing (niet commercieel dus niet opgenomen in dit onderzoek) en Airbnb.
Airbnb, oftewel AirBed & Breakfast, ontstond in 2007 toen de drie oprichters de huur van hun pand in San Francisco niet lan...
Principles of Managerial Finance, Brief Global Edition
2027 || Paperback || Chad Zutter e.a. || Pearson Benelux B.V.
Marketing Management / 16th edition
2021 || Paperback || Philip Kotler e.a. || Pearson
Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...