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Studieboeken (41)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Valuation / 7th edition
Measuring and Managing the Value of Companies, University Edition
2020 || Paperback || McKinsey e.a. || Wiley
McKinsey & Company's bestselling guide to teaching corporate valuation - the fully updated seventh edition
Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help...
The Invincible Company / 1st edition
How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models
2020 || Paperback || Alexander Osterwalder e.a. || Wiley
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design
Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their ...
Designing and Managing a Research Project
A Business Student's Guide
2021 || Paperback || Michael J. Polonsky e.a. || SAGE
From choosing the topic to presenting the results, the fourth edition offers a practical step-by-step guide for business students on how to conduct a successful research project.
Location-Based Services
Fundamentals and Operation
2005 || Hardcover || Axel Kupper || Wiley
Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users' current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are aut...
Oxford IB Diploma Programme: Business Management Course Companion
Course Companion
2021 || Paperback || Martin Mwenda Muchena e.a. || Oxford University Press
Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.
Doing Business in Asia
2020 || Paperback || Gabriele Suder e.a. || SAGE
From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. This is a unique volume covering the most rel...
The Fifth Discipline / 2nd edition
The art and practice of the learning organization
2006 || Paperback || Peter M Senge || Cornerstone
One of the seminal management books of the past 75 years, The Fifth Discipline is an international multi-million-copy bestseller. Written in an engaging and accessible way, with diagrams and illustrations, it will change the way you think and therefore way you and your team grows and develop. In the long run, the only sustainable source of competitive advantage is your organisation's ability to learn faster than its competitors....
'Senge explains why the learning organization matters, provid...
Making Sense of the Organization
2000 || Paperback || K Weick || Wiley
This volume brings together the best--known and most influential articles on sensemaking in organizations by one of its most distinguished exponents, Karl Weick. * Brings together the best most influential articles written by one of the gurus of sensemaking -- Karl Weick.
Selling and Sales Management / 11th Edition
2019 || Paperback || David Jobber e.a. || Pearson || ook als eBook
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.
The book continues to place emphasis on global aspects of ...
Services Marketing / 4th edition
Integrating Customer Focus Across the Firm
2020 || Paperback || Alan Wilson e.a. || McGraw-Hill
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...