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Studieboeken (66)
Een overzicht van studieboeken die relevant zijn binnen het onderwijs.
Business Research Methods / 6th edition
2022 || Paperback || Emma Bell e.a. || Oxford University Press
This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, fem...
Macroeconomics / 8th edition
A European text
2022 || Paperback || Michael Burda e.a. || Oxford University Press
Responding to the most recent global challenges by analysing data from new events, and developing new policy examples, the eighth edition of Macroeconomics: A European Text continues to provide a comprehensive and modern analysis of macroeconomic theories. While retaining their focus on those features that characterise the European economy, the authors explore matters surrounding the global financial crisis, the European debt crisis, and the most recent effects of the Covid-19 pandemic on bot...
Strategic Marketing / 4th edition
Creating Competitive Advantage
2022 || Paperback || Douglas West e.a. || Oxford University Press
Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...
Sustainable Logistics and Supply Chain Management / 3rd edition
Principles and Practices for Sustainable Operations and Management
2022 || Paperback || David B. Grant e.a. || Kogan Page Ltd
Our daily lives are permeated by the activities of logistics and supply chain, from food and clothing to doorstep deliveries. As these processes have the ability to significantly impact the natural environment, it has never been so important to develop and implement sustainable principles and practices. Sustainable Logistics and Supply Chain Management is an essential textbook for undergraduate and postgraduate students for understanding sustainability as it pertains to logistics operations.
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ISE International Business: Competing in the Global Marketplace
2022 || Paperback || Charles Hill || McGraw-Hill
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.
The Art of Agile Product Ownership
A Guide for Product Managers, Business Analysts, and Entrepreneurs
2022 || Paperback || Allan Kelly || Springer Nature B.V.
User level: Beg-Int
Strategic Management / 17th Global Edition
A Competitive Advantage Approach, Conceptsand Cases
2022 || Paperback || Fred David e.a. || Pearson
Forundergraduate and graduate courses in strategic management.
Apractical, skills-oriented approach to strategic management
Intoday's economy, gaining and sustaining a competitive advantage is harder thanever.
Strategic Management : A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exer...
The Balanced Scorecard
Translating Strategy into Action
2022 || Hardcover || Robert S. Kaplan e.a. || Harvard Business Review Press
Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
Business Essentials / 13th Global Edition
2022 || Paperback || Ronald Ebert e.a. || Pearson
For introductory business courses. A focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today.
The 13th Edition includes new real-world examples ...
Foundations of Marketing / 7th edition
2022 || Paperback || John Fahy e.a. || McGraw-Hill
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing i...