This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.

This easy-to-read guidebook helps marketers and health communicators alike understand the COVID-19 pandemic, learn from it, and plan for future emergencies that may require a need to draw on the same set of skills.

This research monograph argues that Fair Trade constitutes a new type of market, ‘a dispersed hybrid market’, that due to its specific features contributes to a more pro-social functioning of the entire market and taking responsibility for sustainable development by different market participants.