If you are taking a course on the Principles of Economics, then this book is the ideal introduction to the exciting world of economic theory and data analysis. Economics, 11th edition by Sloman, Garratt, and Guest, is the ultimate guide to the fascinating subject of Economics. The book is essential for the students who want to get a solid understanding of the key concepts in economic theory and practice.

With content that is accessible and easy to follow, this latest version will allow you to...

Een manager is vergelijkbaar met een piloot die in turbulent weer een vliegtuig op koers moet zien te houden. Daarvoor kan zij of hij allerlei instrumenten op het dashboard gebruiken. Een ondernemer heeft ook een dashboard nodig om een bedrijf door economisch zwaar weer te kunnen loodsen. Kennis van de economische omstandigheden en hun invloed op resultaten van een onderneming, is voor een manager van vitaal belang.

Macro-economische ontwikkelingen en bedrijfsomgeving gaat over de macro-econo...

- Analyse van de concurrentie tussen ondernemingen staat centraal, vanuit micro-economisch perspectief én meso-economisch perspectief;

- zeer geschikt om de concurrentie-intensiteit en concurrentieposities op concrete markten en voor concrete ondernemingen vast te stellen;

- geeft inzicht in de strategische mogelijkheden die ondernemingen hebben om hun concurrentiepositie te verbeteren.

Meso-economie en bedrijfsomgeving is de enige geïntegreerde methode voor bedrijfstakanalyse waarin een ve...

Reflecting the most update-to-date coverage of institutional changes within the European Monetary Union, the fourteenth edition of De Grauwe's established textbook continues to encourage students to think critically about the sustainability of the Eurozone. The author uses an authoritative, concise and exciting approach to analyse theories and policies relating to monetary union, allowing students to develop a balanced understanding of different arguments andperspectives. Part One examines th...

Macroeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues.

The 14th Edition emphasizes real-world applications, the development of critical-thinking skills, diagrams renowned for their pedagogy and clarity, and path-breaking technology. Hallmark features in the chapter openings and endings encourage you to think critically about a news article relating to the issue, demonstrating how thinking like an economist can br...

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their ex...

Brue Essentials of Economics, 5th Edition, provides a fresh alternative to the survey course that is both substantive and appropriate for the introductory economics student. Essentials of Economics provides the best elements of McConnell/Brue/Flynn Economics 22nd edition with unique content designed to help students understand and engage with the material in one semester. Brue helps students master the principles essential for understanding the economic problem, specific economic issues, and ...

The number one book for the intermediate course since the publication of the first edition.

Now with all digital content in Macmillan Learning’s Achieve, Mankiw’s Macroeconomics maintains its bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, explaining complex concepts with exceptional clarity.

This new edition is no exception, with a true digital revision in the Achieve online platform. Along with cutting edge cov...

For two-semester courses covering the principles of economics for students in business and economics. The relevance of economics shown through real-world business examples One of the challenges of teaching principles of economics is fostering interest in concepts, including opportunity cost, trade-offs, scarcity, and demand and supply that may not seem applicable to studentsGÇÖ lives. Economics makes these concepts relevant by demonstrating how real businesses apply them to make decisions e...

Microeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues. The 14th Edition emphasizes real-world applications, the development of critical-thinking skills, diagrams renowned for their pedagogy and clarity, and path-breaking technology. Hallmark features in the chapter openings and endings encourage you to think critically about a news article relating to the issue, demonstrating how thinking like an economist can br...