Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audien...

A principles-­level introduction that’s accessible to students of all majors, International Economics uses real-life applications to cover both the macro and micro components of international economics. The text illuminates economic institutions and policies, as well as recent developments in the global economy, without requiring the use of higher-­level math.

The 8th Edition includes a number of enhancements, such as updated tables and graphs, new case studies and revised discussion of r...

A personal code for happier, more fulfilling relationships.

Strong, loving relationships are what life is all about. And some people are really good at them. They find a partner who makes them happy and they know instinctively how to handle tricky times while keeping things fresh and rewarding.

They have partnerships that stand the test of time and they make it look effortless. Is there something these people know that we don't? Is it something we can all benefit from? The answer is a resound...

Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a firm's value, the authors have embedded real-world mini-cases throughout, applying chapter concepts to the types of situations managers of real multinational firms encounter. The 16th Edition attempts to capture the rapid evolution of our global marketpl...

For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. It coherently addresses all elements of quality management, including Lean...

Engage with key historical and conceptual issues in psychology Historical and Conceptual Issues in Psychology, 3rd Edition, by Brysbaert & Rastle offers a unique and engaging introduction to key historical and conceptual issues in psychology. The text draws on a broad range of issues and themes, both contemporary and historical, helping you understand the philosophical context from which psychology has emerged as a discipline. Every chapter reflects the newest findings and insights in the fie...

Extensively revised, the updated Study Guide and Solutions Manual contains many more practice problems.

For three-semester or four-quarter courses in Calculus for students majoring in mathematics, engineering, or science Clarity and precisionThomas' Calculus helps students reach the level of mathematical proficiency and maturity you require, but with support for students who need it through its balance of clear and intuitive explanations, current applications, and generalized concepts. In the 14th SI Edition, new co-author Christopher Heil (Georgia Institute of Technology) partners with author ...

Gain consulting insights into business decision-making in today's environmentBusiness and Management Consulting, 6th Edition, by Wickham and Wilcock, first published as Management Consulting over 20 years ago to guide students through the consultancy process. This edition, renamed Business and Management Consulting, reflects the way in which the consulting world has changed over the past two decades - new digital technologies have made information more accessible and changed the way businesse...

Introduction to Health Psychology, fifth edition, is a comprehensive guide on the subject, linking theory to real-world examples.

With its popular structure, increased use of case studies, and learning tools, it is a must-have edition guaranteed to keep your students engaged.

• The edition retains its popular structure of the three multi-chaptered sections, 'Being and Staying Healthy', 'Becoming Ill', and 'Being Ill', essentially helping you maintain your teaching structure.

• A final sec...