Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide ...

Learn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft prese...

The design and analysis of efficient data structures has long been recognized as a key component of the Computer Science curriculum. Goodrich and Tomassia's approach to this classic topic is based on the object-oriented paradigm as the framework of choice for the design of data structures. For each ADT presented in the text, the authors provide an associated Java interface.

Concrete data structures realizing the ADTs are provided as Java classes implementing the interfaces. The Java code impl...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

Incorporating Chinese, European, and International standards and units of measurement, this book presents a classic subject in an up-to-date manner with a strong emphasis on failure analysis and prevention-based machine element design. It presents concepts, principles, data, analyses, procedures, and decision-making techniques necessary to design safe, efficient, and workable machine elements. Design-centric and focused, the book will help students develop the ability to conceptualize designs...

Featuring numerous updates and additional anthology selections, the 3rd edition of Introduction to Old English confirms its reputation as a leading text designed to help students engage with Old English literature for the first time. A new edition of one of the most popular introductions to Old EnglishAssumes no expertise in other languages or in traditional grammarIncludes basic grammar reviews at the beginning of each major chapter and a 'minitext' feature to aid students in practicing read...

From the leading authors in the field, Michael Moran, Howard Shapiro, Bruce Munson, and David DeWitt, comes an integrated introductory presentation of thermodynamics, fluid mechanics, and heat transfer. The unifying theme is the application of these priciples in thermal systems engineering. Responding to pressures to reduce credit hours in the curriculum and to ABET-inspired objectives for more integrated treatment of engineering topics, this text surveys the field of thermal sciences with an...

Linguistics is a comprehensive crosslinguistic introduction to the study of language, and is ideal for students with no background in linguistics. A comprehensive introduction to the study of language, set apart by its inclusion of cross-linguistic data from over 80 different spoken and signed languages. Explores how language works by examining discourse, sentence-structure, meaning, words, and sounds. Introduces psycholinguistic and sociolinguistic issues, including language acquisition, neu...

The bestselling guide to interior design, updated with new code and technology Interior Design Illustrated is the definitive guide to design for interior spaces. Richly illustrated in author Francis Ching's signature style, this book introduces complex design concepts in a visually stunning format; from defining the space and using the elements of design, to planning building systems and incorporating sustainable materials, this volume embodies the idea that beauty and function are not separa...

Moran's Principles of Engineering Thermodynamics, SI Version, continues to offer a comprehensive and rigorous treatment of classical thermodynamics, while retaining an engineering perspective. With concise, applications-oriented discussion of topics and self-test problems, this book encourages students to monitor their own learning. This classic text provides a solid foundation for subsequent studies in fields such as fluid mechanics, heat transfer and statistical thermodynamics, and prepares...