Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

The latest edition of the leading automotive engineering reference In the newly revised Eleventh Edition of the Bosch Automotive Handbook, a team of accomplished automotive experts delivers a comprehensive and authoritative resource for automotive engineers, designers, technicians, and students alike. Since 1936, the Bosch Automotive Handbook has been providing readers with of-the-moment coverage of the latest mechanical and research developments in automotive technology, from detailed techni...

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

A highly accessible resource covering the basics of the design and operation of electrical power systems with minimal technical background required Electrical Power System Essentials delivers a thorough introduction to the electrical power system and its functioning, and the changes that come with the worldwide energy transition process. This revised and updated Third Edition includes new material on HVDC developments, electricity markets, capacity calculation (NTC and flow-based), power syst...

Widely used across industrial and manufacturing automation, Programmable Logic Controllers (PLCs) perform a broad range of electromechanical tasks with multiple input and output arrangements, designed specifically to cope in severe environmental conditions such as automotive and chemical plants. Programmable Logic Controllers: A Practical Approach using CoDeSys is a hands-on guide to rapidly gain proficiency in the development and operation of PLCs based on the IEC 61131-3 standard. Using the...

POWER ELECTRONICS A FIRST COURSE Enables students to understand power electronics systems, as one course, in an integrated electric energy systems curriculum Power Electronics A First Course provides instruction on fundamental concepts related to power electronics to undergraduate electrical engineering students, beginning with an introductory chapter and moving on to discussing topics such as switching power-poles, switch-mode dc-dc converters, and feedback controllers. The authors also cove...

This comprehensive, clinically-grounded textbook, now in its fourth edition, supports orthoptists and ophthalmologists in decision-making through the patient care process, from presentation to discharge. Written by authors with extensive experience in teaching and research, Diagnosis and Management of Ocular Motility Disorders offers a clear and practical overview of assessment and management principles and further explores the clinical features of specific disorders, from amblyopia and infan...

A framework for formalizing risk management thinking in today?s complex business environment Security Risk Management Body of Knowledge details the security risk management process in a format that can easily be applied by executive managers and security risk management practitioners. Integrating knowledge, competencies, methodologies, and applications, it demonstrates how to document and incorporate best-practice concepts from a range of complementary disciplines. Developed to align with Int...

At the heart of coordination chemistry lies the coordinate bond, in its simplest sense arising from donation of a pair of electrons from a donor atom to an empty orbital on a central metalloid or metal. Metals overwhelmingly exist as their cations, but these are rarely met ‘naked’ – they are clothed in an array of other atoms, molecules or ions that involve coordinate covalent bonds (hence the name coordination compounds). These metal ion complexes are ubiquitous in nature, and are cent...

Financial Risk Forecasting is a complete introduction to practical quantitative risk management, with a focus on market risk. Derived from the authors teaching notes and years spent training practitioners in risk management techniques, it brings together the three key disciplines of finance, statistics and modeling (programming), to provide a thorough grounding in risk management techniques. Written by renowned risk expert Jon Danielsson, the book begins with an introduction to financial mark...